Topic: Short-Form DRTV Media Billings
Even though 4Q results fade 16.9 percent, the short-form DRTV market rises more than $222 million in 2017.
Third-quarter 2017 results show a $43.8 million increase — the fifth straight quarterly rise — led by the cable outlet and “Drug and Toiletry”category.
Sure, the $4.3 million rise in 3Q 2016 results is just a 0.6-percent increase, but after a seven-quarter losing streak, any good news is great news.
A second-consecutive quarterly rise — 37.7 percent in 4Q — sends the short-form market into 2017 on a roll.
Second-quarter 2017 results — up $121.6 million — represent a fourth consecutive positive quarter as five categories more than double their spend.
First-quarter 2017 numbers track a similar path the final quarter of 2016 — a 33.1-percent rise led by cable and “Household” spending.