Topic: Media Buying & Planning Guide
Response's exclusive 2018 Cable Network Directory, featuring contact and demographic information from more than 150 national outlets.
Programmatic, addressable, and audience-based advertising all present significant opportunities for data-driven media buyers and marketers.
Media buyers navigate new opportunities that merge the targeting of digital media with the reach of television.
From media options to content creation — be it "TV" or "digital" — opportunities for media buyers and planners are actually trending toward consolidation.