Topic: Long-Form DRTV Media Billings
While fourth-quarter 2017 results show some signs of a latent turnaround, DRTV’s 30-minute market dips 7.9 percent in 2017 — its biggest year-on-year decrease since 2014.
Third-quarter 2017 results show an 11.9-percent decrease, mainly due to price cuts by media outlets. Still, it’s the sixth consecutive quarterly decrease.
For the ninth time in 10 years, the long-form DRTV media billings space loses ground — but this year's dip shows some stabilization.
A 15.8-percent slide in the average cost of a long-form time slot leads to a 10.6-percent dip in overall spending.
A fourth consecutive quarterly decrease — 11.7 percent — casts more doubts on the 30-minute market's overall health.
Second-quarter 2017 long-form DRTV media billings totaled $200,531,200.