Topic: DR Radio Media Billings
Fourth-quarter’s 26.6-percent slip closely mirrors the total year’s 23.9-percent decrease, as the radio market falls back to 2014 levels.
A shocking 42.6-percent decrease sinks the space to its lowest 3Q spend in five years.
An 18.1-percent dip marks a second-consecutive losing quarter for the DR radio billings market.
Local radio and the "Automotive and Travel" and "Drug and Toiletry" categories key a 37-percent year-over-year increase.
A 6.7-percent rise in fourth-quarter results helps push total year DR radio billings to nearly $70 million.
However, even with its 7.9-percent loss, the DR radio market still enjoys its second-best first quarter in the past decade.