Topic: Cover Story

April Cover Story: A Clear View

Combining customer experience operations, branding efforts, and technological expertise under veteran leader Renee Cacchillo has helped the Safelite Group grow into a new era of success.

A Sparkling Success

SodaStream’s Matti Yahav says the company’s repositioning as a healthy, environmentally conscious marketer has been keyed by measurable video campaigns, both online and off.

January Cover Story: Rock On!

Niharika Shah says financial behemoth Prudential's latest campaign — for PGIM — is an example of how the company is becoming a more nimble marketer.