Jon Steinlauf said research shows 97 percent of the company’s ads were watched live, rather than time-shifted.

News bites from Strategic Media, Twitter, Pivotal Research Group, and more.

The video gaming lobbying group Entertainment Software Association (ESA) is seeking to join a lawsuit challenging the recent repeal of net neutrality rules.

News bites from Manhattan Media Services, MMSI, and more.

The government estimates that pay-TV providers would lose about 12 percent of subscribers if they fail to reach a programming deal with Time Warner.

Researchers analyzed more than 500,000 YouTube videos and more than 2.1 million Pinterest pins between August and September 2017.

Outlays on TV ads will slip 0.5 percent in 2018 to $69.87 billion, causing TV’s share of total U.S. media ad expenditures will drop from 33.9 percent in 2017…

The goal? Spend some money for big viewing networks, but save on avoiding affiliate fees for lower-level channels.