During 2017’s fourth quarter, DirectTV Now added 368,000 subscribers, gaining business from cord cutters and cord nevers. But its DirecTV's satellite-TV…

New research says ad spending on YouTube and Facebook videos will jump by 130 percent during the next five years, according to Juniper Research.

Google has developed a way for advertisers to activate campaigns in real-time based on predefined “triggers” or “moments” that correspond with an event on live…

News bites from Eicoff, YouTube TV, and more.

If they do merge, insiders say it would combat Amazon's expansion into the food business.

Cost-per-click (CPC) figures for mobile campaigns rose 25 percent in fourth-quarter 2017 (compared with the year-ago quarter) for Marin Software clients.

The survey, from advertising software company Videology, found that respondents continue to spend in traditional linear TV.

News bites from DRMetrix, Nielsen, and more.