Netflix is the biggest OTT service in the country with 52.77 million subscribers, Parks Associates reports.
Set-top box maker Roku grew its advertising revenues to nearly $125 million during the third quarter.
Nielsen hasn’t said how much of Comcast’s data would be incorporated into its local ratings reports, or how it would be represented in its mix of data.
News bites from Thill Inc., InQuest Communications, and more.
Voting is slated to run from Monday, Nov. 13, through midday on Wednesday, Nov. 22.
Facebook reports $10.14 billion in advertising revenue in the third quarter.
News bites from Partners + Napier, the Mall of America, and more.
A trio of leaders leans on marketing technology and consumer-centric media to push Timberland’s brand — and sales — forward.
QVC, HSN, and Evine are the biggest home shopping networks in the U.S., although many companies are not aware of the operational coordination that is required…
News bites from Pivotal Payments, Argo Contact Center, Nielsen, and more.