Predictive analytics technology is a growing space in the marketing world, giving marketers the ability to leverage data to predict customer behavior. The buzz around predictive analytics solutions has paid off for predictive tech specialist Infer, which just announced a 500 percent jump in existing customer spend over the past quarter.
Infer launched its Prospect Management Platform last November and ties the rise in customer spending to that new offering. Infer also computed nearly 300 million predictions in Q4 2015, which represents a 150 percent quarter-over-quarter increase.
"As a result of our hyper-focus on customer success, we've built up significant tribal wisdom around how to build useful predictive applications powered by our scores, and how to make those applications sticky via seamless integrations with existing workflows," Infer CEO and cofounder Vik Singh said in a company statement. "Year after year our customers have proven the value of predictive by leveraging our applications to drive clear ROI—leading to our high logo retention rate and increases in upsell dollars."
The Infer Prospect Management Platform puts a twist on predictive scoring solutions by giving marketers the ability to combine all of their buying signals into data-rich, descriptive and actionable profiles. Infer says this approach delivers key prospect information at a glance in order to help sales and marketing teams provide more personalized engagement and an improved customer experience.
"The great thing about Infer is that it's so much more than just predictive scoring. With prospect management, the platform becomes even more actionable – we'll never go back to the old-school lead volume mindset," Social Tables CMO Trevor Lynn said in a statement. "Infer Prospect Management has completely opened our eyes to our highest-converting profiles, so that now we can be more strategic about where we put our marketing dollars in order to perfect our program and channel mix. As a result, we've been able to increase average deal sizes by over 10 percent and increase our volume of new qualified opportunities by 25 percent."
- Read the complete company statement
Infer, InsightSquared partnership brings reporting to predictive marketing
Infer launches new prospect management platform
Report: Predictive analytics can drive customer engagement
Salesforce unveils predictive solutions