by Erika Flynn
Any businesses looking to make gains through the Web are realizing that mobile should be a top priority–or, at least, they should be. Using smartphones and tablets for browsing the internet is becoming more the norm than the exception for many consumers. Online marketing firm fishbat reveals tips on how to optimize websites for mobile—and why doing this is essential to a brand's success.
Studies show consumers prefer brands that have mobile versions of their websites since more people are not only browsing, but following through to purchase with their smartphones. According to fishbat figures, about 31 percent of mobile users browse the internet from their cell phone more often than their desktop.
Scott Darrohn, COO and Big Tuna at fishbat, urges businesses to make more of an effort building smart mobile websites to rank on Google. "The mobile index is quite smaller than the desktop index," he says. "There is more of an opportunity to rank higher on mobile browsers. As more people start to use mobile devices to search, it's essential for brands to make sure their mobile sites possess relevant content and easily accessible navigation bars."
Darrohn has outlined five tips for optimizing mobile websites for search. A clean simple layout is best, he notes, but brands should also make sure their website speaks to the consumer with easy-to-read, straightforward content.
1. Optimize mobile site load time. Not only will users go somewhere else if it takes too long to upload to your site, but it's crucial in bringing them back for multiple search occasions.
2. Understand that mobile users search for different things. "Depending on the type of business you own, it might make more sense to highlight different information or services on your mobile site, rather than copying the same content from your desktop site," he said.
3. Include unique features for mobile sites. This includes anything from a barcode scanner to a click-to-call option.
4. Don't limit access. Don't keep non-mobile devices out or hide content by creating a download application. Google and other search engines cannot access important content in apps. It's important to make sure all your relevant content is posted within your mobile site.
5. Register on Google's My Business service. "Most mobile users are more concerned with information on local brands and businesses," he explained. "Register your business with Google so that it pops up on mobile browsers when users search for your services or keywords. Out of the 30 billion mobile searches each year, about 12 billion are for local businesses."
Darrohn says brands can begin to improve their SEO rank on mobile devices by using these tips. "It's time to make mobile a priority," he said. "Your mobile site, and your mobile rank, can greatly influence your brand's performance."
-See this fishbat press release