eMarketer is following other big media agencies’ advertising downgrades and is lowering its estimates for total U.S. TV advertising in 2017.

An exclusive monthly research snapshot from DRMetrix, only for readers of Response.

Several analysts have released outlooks for 2017 holiday spending. The gist: pretty, pretty good.

An exclusive monthly research snapshot from Jordan Whitney, only for readers of Response.

An exclusive monthly snapshot of product and campaign reviews from the SciMark Report, only for readers of Response.

However, even with its 7.9-percent loss, the DR radio market still enjoys its second-best first quarter in the past decade.

An exclusive monthly research snapshot from Jordan Whitney, only for readers of Response.

An exclusive monthly research snapshot from Nielsen, only for readers of Response.