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An 18.1-percent dip marks a second-consecutive losing quarter for the DR radio billings market.
An exclusive monthly research snapshot from Jordan Whitney, only for readers of Response.
Nielsen hasn’t said how much of Comcast’s data would be incorporated into its local ratings reports, or how it would be represented in its mix of data.
An exclusive monthly snapshot of product and campaign reviews from the SciMark Report, only for readers of Response.
An exclusive monthly research snapshot from DRMetrix, only for readers of Response.
An exclusive monthly research snapshot from Nielsen, only for readers of Response.
Second-quarter 2017 results — up $121.6 million — represent a fourth consecutive positive quarter as five categories more than double their spend.
Volatility in local broadcast stocks should stabilize in 2018 and outperform not only other sectors of the media, but the general market.
Nearly three-quarters — 73 percent — of Americans said they binge watched programs, according to a survey by Deloitte.