Fourth-quarter’s 26.6-percent slip closely mirrors the total year’s 23.9-percent decrease, as the radio market falls back to 2014 levels.

An exclusive monthly research snapshot from Nielsen, only for readers of Response.

An exclusive monthly research snapshot from Nielsen, only for readers of Response.

An exclusive monthly research snapshot from Jordan Whitney, only for readers of Response.

An exclusive monthly snapshot of product and campaign reviews from the SciMark Report, only for readers of Response.

While fourth-quarter 2017 results show some signs of a latent turnaround, DRTV’s 30-minute market dips 7.9 percent in 2017 — its biggest year-on-year decrease…

An exclusive monthly snapshot of product and campaign reviews from the SciMark Report, only for readers of Response.

An exclusive monthly research snapshot from Nielsen, only for readers of Response.