News bites from a2b Fulfillment, Dish's Sling TV, and more.
Response Magazine and its Advisory Board are proud to announce the inductees for 2018 class of the Direct Response Hall of Fame.
If regulators approve Disney’s purchase of 21st Century Fox, analysts say it will transform Hollywood.
SpotX says the portion of overall ad budgets spent with OTT inventory owners increased from 8 percent in October 2016 to 26 percent in October 2017.
Facebook has confirmed reports it will begin to test six-second pre-roll video before videos within its Watch hub beginning in January.
News bites from iSpot.tv, the Association of National Advertisers, and more.
AT&T reports its over-the-top (OTT) streaming video service, DirecTV Now, has surpassed 1 million subscribers.
Total local advertising revenue in the U.S. will reach $151.2 billion in 2018, up from $143.8 billion this year.
Publicis, Omnicom, and WPP plan to boost their ad spending with Amazon upwards of $800 million, collectively, in 2018.
Adults in the U.S. are spending an additional 30 minutes a day on connected devices compared to last year.