Variety reports that Shari Redstone’s NAI filed a suit against CBS CEO Les Moonves and most members of the CBS board of directors.
Brian Wieser, media research analyst at Pivotal, says while TV results remain negative for ad-supported national TV as a medium, consistent with recent trends.
News bites from Merchants Payment Acceptance Corp., the Video Advertising Bureau, and more.
The battle for CBS and Viacom took a turn for the powerful last week.
YouTube is closing its YouTube Red subscription service and replacing it with two new subscription offerings.
News bites from National Merchants Association, GTX Turf Farms, CoreMedia Systems, and more.
The general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts for advertising campaigns.
Senate Democrats, including Ed Markey and Chuck Schumer, filed a motion to reinstate the rules.
Digital ad spending surpassed $88 billion in 2017 says a new internet advertising revenue report from the Interactive Advertising Bureau (IAB).
When taking into account new subscriptions for virtual multichannel video programming distributors (vMVPDs), overall pay-TV cord cutting growth declined to…