News Corner May 16, 2018

News Corner

CoreMedia Systems, a direct response media management software company, announces that money raised from its Jan. 18 event benefitting Good Tidings Foundation, a nonprofit that supports art, education, and athletics for children in need, helped reopen the Notes for Notes (N4N) Studios at the Boys & Girls Club of Santa Barbara. The grand re-opening, held April 11, featured singer-songwriter Kenny Loggins, who worked in conjunction with Good Tidings on the project. “I really am so proud of the work we do … there is such an incredible return on philanthropic investment with Good Tidings,” says Glenn DeKraker, founder and CEO of CoreMedia.

Lucio Maramba, formerly of Dial800 and Mercury Media, launches Analytics, Insight, Integrity Performance Management in Long Beach, Calif., which will offer full-service DRTV campaign performance, and vendor management.

Network gear maker Cisco Systems Inc. pulls all online ads from YouTube due to fears of the ads might “accidentally end up in the wrong place, such as on a streaming video with sensitive content.” Cisco adds that it will continue to use YouTube as a platform to share Cisco’s video content.

Video advertising platform SpotX taps ad tech and network security firm Zvelo to bolster its brand safety efforts by proactively identifying and categorizing websites and content that offer objectionable content like fake news. That content will be blocked, ensuring that ads appear next to content that is appropriate for marketers.

Trade Desk Inc. stock skyrockets 22 percent last week on the strength of online advertising – specifically mobile video and streaming TV. Trade Desk CEO Jeff Green says streaming TV is the “fastest growing segment” of the business.

Video ad firm Videology files for Chapter 11 bankruptcy protection. Videology, which launched as a programmatic ad platform, was an early player in the advanced TV and video ad space. In a statement, Videology founder and CEO Scott Ferber says the move gives Videology “the financial stability and strategic position to drive future growth.” WPP’s GroupM is listed as the single biggest creditor in Videology’s bankruptcy filing with claims totaling more than $35 million.

Roku reports $75 million in platform revenues, up 106 percent year-over-year, but its device revenue was down 3 percent. Roku says the largest driver of growth for its platform business is advertising.

Facebook courts publishers to create daily and weekly news shows for its video hub called Watch – offering budgets from $5 million to $10 million annually for daily shows and from $1 million to $2 million for weekly series, Digiday reports. An initial slate of roughly six shows will reportedly kick off this summer – and run for a year.

The Walt Disney Co. inks a multiyear partnership with Ultimate Fighting Championship to start in 2019 with live matches, behind-the-scenes access, pre- and post-event content, press conferences, and access to the UFC archive. Bloomberg pegs the price tag at around $150 million per year.

The percentage of online U.S. sales made on mobile phones dips from 43 percent in 2016 to 36 percent last year, according to Forrester Research. During that same time, e-commerce grew by 14 percent. Just over half of people surveyed said they don’t use a mobile phone to shop because it’s easier to make a purchase on a computer; 30 percent said a mobile device’s screen is too small; and 22 percent said they don’t want to use up their monthly data allowance on shopping.

Data breaches hit a four-year low in the first quarter of 2018, reports the Data Breach QuickView Report. Only 1.4 billion records were exposed, compared with 3.4 billion in the first quarter of 2017. A single incident in India accounted for 81 percent of those exposures. 

In conjunction with its upfront TV presentation, Turner is starting its first global campaign: “We Make Fans,” an integrated brand campaign for Turner networks and brands. Molly Battin, corporate marketing officer/global chief communications officer of Turner, says the company is “going to put the fan at the center of everything we do. [We want to] really think through how we create the best experiences no matter what platform it is on.”