News Corner March 7, 2018

News Corner

Keith Minarik, formerly of MTV and Viacom, is vice president of agency operations at ProMedia in Miami.

Viacom announces it will create a mobile streaming deal in the U.S. that’s similar to a deal it struck in Latin America with Telefonica. Viacom CEO Bob Bakish says, “We’re also in a very interesting conversation here in the U.S. right now about bringing our brands to mobile, and I believe that will happen in fiscal ’18 as well.” 

The state of Washington passes a net neutrality law that prohibits internet service providers from blocking or throttling traffic and from charging companies higher fees for prioritized delivery. Governor Jay Inslee is expected to sign the measure, which passed by a vote of 93-5 in the house. It’s the first state to pass legislation related to net neutrality since the FTC’s repeal of federal net neutrality standards. 

Emirates Airline taps artificial intelligence for a chatbot in its display ads that lets people ask travel and trip questions and receive answers immediately. The chatbot also recommends destinations and vacation packages based on the context of users’ questions, the content on the site it appears on, and vacation inventory. 

ESPN plans to launch its over-the-top streaming service, ESPN Plus, by early April. The service will cost $4.99 per month and feature live sporting events not currently shown on ESPN’s linear TV channels.

Virtual MVPD services including Sling TV, DirecTV Now, Hulu Live, Sony PlayStation Vue, and YouTube TV added 2.6 million customers in 2017 and finished the year with about 4.6 million subscribers, reports MoffettNathanson analyst Craig Moffett. Still, the OTT services have collectively recaptured only a third of the 13.5 million users who have left the pay-TV ecosystem since 2010, the analyst estimates in his latest quarterly “Cord Cutting Monitor.”

Nike, Acer, and Expedia say they didn’t know their YouTube ads were running on InfoWars, a far-right website founded by conspiracy theorist Alex Jones, until CNN contacted them. The brands say they've suspended the ads, and YouTube reprimanded the site and Jones for violating its community guidelines after a video posted claimed student anti-gun activists were actors.

Nordstrom nabs the No. 1 ranking in fashion retail for the sixth consecutive year in in Market Force’s annual study, which polled more than 10,000 consumers. Lane Bryant took second. Dillard’s, Forever 21, and Kohl’s tied for third followed by J.C. Penney and Macy’s. In related news, Reuters reports Nordstrom may go private later this year. 

Ads.txt reaches another critical mass milestone, penetrating more than 50 percent of the top 5,000 programmatic sites, according to the latest analysis released by Pixalate. In all, that represents more than 150,000 publishers.

CBS launches its second free, ad-supported, over-the-top (OTT) streaming service called CBS Sports HQ. The broadcaster says CBS Sports HQ is meant to complement the CBS network's live sports coverage by providing analysis, highlights, pre-game, and post-game content.

New research by customer experience intelligence platform InMoment says 75 percent of consumers find many forms of marketing personalization at least somewhat creepy and 40 percent of brands admit to being creepy. About half of consumers said they keep shopping with brands after a creepy experience, but 22 percent reported leaving for other brands. Millennials reported experiencing creepy marketing strategies from banks (56 percent), healthcare companies (52 percent), and technology companies (51 percent). 

LiveRamp extends its IdentityLink platform into television, allowing marketers to support people-based TV media planning, buying, and measurement. The company will now support all addressable television integrations, as well as data and media-based buying capabilities in TV and digital, says Allison Metcalfe, general manager of TV for LiveRamp.