News Corner March 14, 2018

News Corner

Pivotal Payments, a technology-driven global payment processing solutions company, names industry veteran Mark Pyke president. He will report to Philip Fayer, former president and now chairman and CEO. 

Star Uno! Exhibited at this week’s International Home + Housewares Show in Chicago to showcase two products it’s launching worldwide: The “EZ Organizer,” an innovative way to get rid of clutter in the home, and “My 21,” a line of facial sheet masks.   

PremiumMedia360, an advertising automation solutions company, hires Joan FitzGerald as senior vice president, advanced TV global partnerships. She’s a former senior executive at TiVo and comScore, and brings extensive experience working with companies to advance their traditional TV and digital advertising businesses. 

Hulu, the over-the-top (OTT) streaming video service, launches an interactive advertising unit – developed with the interactive TV firm BrightLine – that lets viewers buy products through their remote control or video game controller. Dubbed "T-commerce," the unit debuted with an ad for the upcoming Warner Bros. film "Tomb Raider" that features a trailer for the film, paired with an overlay that asks the viewer to press a button to buy tickets. 

Senator John Kennedy (R-LA) introduces a bill that would restore some Obama-era net neutrality requirements and prohibit internet service providers from blocking or throttling traffic but would let providers charge higher fees for faster delivery of content. Kennedy says the bill is a "compromise that benefits the consumer."

Sports-focused streaming service fuboTV grows its channel lineup to include an “Adventure Plus” package for $4.99 per month. The package includes the MAVTV Motorsports Network, the Outdoor Channel, Sportsman Channel, World Fishing Network, and Outside TV. FuboTV comes with a seven-day trial and the first month of the Premier bundle is priced at $19.99. After that the cost per month goes up to $44.99.

The blockchain team at Comcast Ventures is leading a $3.275 million funding round for Blockdaemon. Comcast Ventures Managing Director Gil Beyda joins the startup’s board of directors and says the global blockchain market is expected to grow significantly over the next few years “as wide-ranging industries begin to understand the potential.” 

Media intelligence firm and Response research partner Kantar Media announces eCommerce Search Ad Insight, a new tool that lets advertisers compare campaign performance against their competitors. The tool will initially be available for monitoring sponsored ads on Amazon in the U.S. 

New research from Standard Media Index says advertisers increased their spending on TV news programming 8.7 percent to $4.074 billion in 2017. All networks benefited but cable news networks grew their share relative to broadcast, and among cable news network programmers, the “Big 3” – Fox News, CNN and MSNBC – grew more than the others. Each of those picked up a share point of total cable network news revenues during 2017.

Unilever trials in-store facial recognition technology via cameras on shelves that measures shoppers’ facial expressions as they approach products, calculating the person’s demographic profile and the levels of attention and engagement given to it. Shoppers’ images were not recorded.

A new Digital TV Research study says traditional US pay-TV revenues are expected to decline further in the next five years. Revenues are expected to sink to $75.13 billion in 2023 from $101.71 billion in 2015 – a 26-percent drop. Cable TV revenues are estimated to drop to $36.75 billion, while satellite TV will drop to $33.61 billion in 2023, and telco-based services will sink to $4.77 billion in 2023.

Snapchat unveils a deal that lets publishers publish branded content to the app. Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as Buzzfeed, Hearst, NBC Universal, Scripps Networks Interactive, and Vice.