News Corner February 28, 2018

News Corner

National Entertainment Collectibles Association (NECA) acquires Joseph Enterprises and Joseph Pedott Advertising and Marketing. The companies, which are behind the success of legendary As Seen On TV/retail products Chia Pet and The Clapper, will operate as NECA subsidiaries and vice presidents Michael Hirsch and Al Lam will head them. Joseph Pedott, who founded the sold companies, was an inductee in the Direct Response Hall of Fame’s inaugural class in 2013. 

Dish reports in its quarterly earnings that Sling TV remains the top live and on-demand internet streaming service with 2.2 million subscribers reported at the end of 2017, representing a 47-percent growth year over year. Dish also reports it will spend between $500 million and $1 billion through 2020 building out the “first phase” of its wireless network.

NBCUniversal welcomes Brian Norris, a member of the Response Advisory Board, as the head of its sales team responsible for NBCUniversal’s Audience Studio suite of advertising capabilities. Norris brings more than 15 years of management and leadership experience driving television revenue in linear, addressable, and digital media. Before joining NBCUniversal, Norris served as vice president of DISH Media Sales. Earlier in his career he held sales roles at Viacom and Lifetime Entertainment Services.

TVSquared, which offers same-day measurement and optimization data for TV advertisers, finds in a new survey that 80 percent of Gen X TV viewers will consider visiting a website after seeing a TV ad. Half of the respondents said TV ads are more impactful than digital ads, traditional magazine, or newspaper ads. 

Schuman Cheese, a family-owned, specialty cheese producer and importer, names Partners + Napier its advertising agency of record. Partners + Napier will plan brand strategy and activations targeting consumers and trade audiences across multiple channels for both Schuman’s domestically produced and imported brands. 

After the Federal Communications Commission published its order repealing the Obama-era net neutrality rules last week, a coalition of 23 attorneys general began proceeding with a lawsuit challenging the repeal, as are Mozilla, Vimeo, and consumer advocacy groups. Senator Ed Markey (D-MA) is pressing forward with a resolution to scrap the FCC's recent move. 

The Interactive Advertising Bureau (IAB) primer on the state of advanced TV and OTT targeting aims to create "an opportunity to provide further education to the industry as well as to provide guidance to marketers that are curious about the space," according to a blog post from Hulu head of advanced TV Doug Fleming and Sling TV director of advanced TV Adam Lowy. The primer includes best practices for marketers looking to enter the space and explains its benefits.

Charter Communications rolls out “Choice” its skinny streaming bundle which delivers the four major broadcast networks plus 10 cable channels (which can be selected à la carte from 65 networks) for $26 a month.  

Roku’s fourth-quarter operating income jumps 181 percent year-over-year after three straight quarterly losses, despite the company’s player revenue declining 7 percent annually. Roku’s player segment – which includes its streaming device and Roku TV licensing businesses – still accounts for the majority of the company’s revenues, bringing in about $103 million during the quarter. 

A survey of digital ad execs released at the recent IAB leadership conference finds that programmatic media-buying for emerging formats – and the related issues involving cross-channel measurement and attribution – are the two topics digital ad execs expect to occupy their time and attention this year. The study says marketers, publishers, and the ad-tech community are looking at new ways to leverage the technology to break through to consumers.

NBC Sports says the Winter Olympic Games hit a record with $920 million in national advertising sales. The network added $20 million to that total after the Games began due to “viewership exceeding advertiser guarantees.” Mark Lazarus, chairman of NBC Sports and Broadcasting, said in a statement, “We are successful against every important measurement. Viewers came in droves across all dayparts and platforms, our advertisers are all delivered, and our affiliate and distribution partners are extremely happy.”