News Corner December 20, 2017

News Corner

TV/media measurement company renews its deal with Vizio’s data business, Inscape, for seven years. Vizio/Inscape's footprint is 7.7 million TV devices – the largest single source of opt-in TV viewing data available to license in the United States. iSpot tracks TV advertising in real-time with screen-level behavioral data from Inscape.

The Association of National Advertisers (ANA) reports that the percentage of advertisers who have brought programmatic media-buying in-house has more than doubled. The report is based on results of a survey in the summer of 2017 that found 35 percent of marketing executives have brought programmatic media-buying in-house and have reduced their agencies’ role, up from 14 percent a year ago.

A study by the Society for New Communications Research says nearly 50 percent of marketers don't know where their ads are running online due to programmatic strategies. Almost 90 percent of respondents said it's “moderately likely” to “very likely” that the automated nature of programmatic could place their ads near “fake” news. 

Consulting giant Deloitte says in a new report that by 2020, there will likely be more than 680 million digital subscriptions, with consumers increasingly willing to pay for content. It also predicts smartphone sales will hit 1.85 billion per year by 2023 – the equivalent of more than 5 million units sold per day. And smartphone owners will likely interact with their phone on average 65 times per day in 2023, a 20-percent increase from 2018.

comScore introduces Plan Metrix® Multi-Platform, a psychographic digital media planning tool that combines consumers' desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics, and behaviors.

This year’s holiday season spending growth is the strongest since 2010, with the overall potential to surpass 5-percent year-over-year growth, reports Mastercard SpendingPulse. The most recent SpendingPulse holiday shopping update, which looked at retail spending Nov. 1 through Dec. 9, reveals strong growth of 3.6 percent compared to last year. 

Best Buy, National Vision, Office Depot, and Ulta Beauty are among the retailers who will see the most profits from the U.S. tax overhaul, reports CNBC.

Walmart says 84 percent of Americans are still shopping for the holidays, and that it is making a big push for its same day in-store pickup service. Walmart says it is making more items eligible for the service than ever before. Customers will be able to shop for qualifying items with “Free Pickup Today,” online until 4 p.m. local time on Dec. 23. The items can be picked up in stores until 6 p.m. on Dec. 24.

Mobile ad fraud is becoming a bigger problem, says a new survey of top marketers by Forrester. More than a third of enterprise marketers estimate that at least 40 percent of their budgets are now exposed to fraud both on mobile web and mobile apps. What’s more, 92 percent rated fraud prevention as a critical or high priority over the next 12 months.

T-Mobile reports it will launch a nationwide over-the-top (OTT) streaming video service in 2018, built on technology from Layer3 TV, which it is acquiring. Layer3 is a cable company that sought to bring together traditional TV channels with streaming video services in a single user interface. It has already launched in a handful of cities, but is not yet available nationwide.

Redbox, the kiosk-based movie/TV rental service, begins testing a digital video-on-demand (VOD) à la carte service that lets consumers rent or buy movies or TV shows from home. On-demand rentals start at $3.99 and purchases go for $9.99.

Music-streaming service Pandora announces a new program that allows listeners the option to view a 15-second video ad for a free Pandora Premium session. 

Response Magazine, the DRMA, and MTC Expo wish you and yours a happy holiday season and all the best in 2018! We will return to your inbox on Jan. 3.