News Corner April 4, 2018

News Corner

PremiumMedia360, the advertising data automation company, names Sam Bhaumik as chief solutions officer to lead efforts to connect networks and media publishers to the company’s data hub, which in turn creates a two-way seamless connectivity that automates the workflow to advertising agencies. Bhaumik previously served as vice president, product management for SintecMedia (now Operative). 

NBCUniversal expands its self-service, programmatic media-buying system to include Adobe’s Advertising Cloud TV platform. Marketers can plan media purchases through a private marketplace for all of NBCUniversal’s broadcast and cable TV brands.

AMC Networks creates a data sales team called AMCN Agility that will offer insights on AMC’s five national networks, as well as all ad-supported cable and broadcast networks. AMC Networks will make its data offerings a key piece for advertisers during their 2018 upfront plans.  

ION Media buys UHF broadcast TV station WPME in Portland, Maine, from Ironwood Communications. The station will affiliate with ION television’s programming effective immediately, as WIPL-TV. The transaction expands the company’s station portfolio to 65 full-power stations in 59 of the largest U.S. markets, and adds nearly 400,000 new households to ION’s industry-leading broadcast reach.

Comcast regulatory chief David L. Cohen calls for a ban on paid prioritization, save for “limited exception” of services that might benefit consumers. "How about if we agree to a prohibition on paid prioritization and we have a limited exception created in some way for this concept of specialized services," Cohen said on a panel at the Free State Foundation's Telecom Policy Conference last week. 

Waze, the Google-owned navigation app, launches Waze Local, which lets small business owners buy local advertising such as branded pins, paid-search ads, and pop-ups. The ads appear across the top third of the screen when users stop for more than three seconds at any location.

Accenture acquires publisher Meredith's digital agency, Meredith Xcelerated Marketing, which employs more than 450 technologists, creative, and performance marketing pros across the U.S. and Canada. The move expands Accenture Interactive’s locations to Dallas, Des Moines, Iowa, Detroit, Los Angeles, New York, and Washington, D.C. 

Wipster, a company that builds video collaboration and publishing tools for media companies and marketers, rolls out two new tools: Flow and Pulse. Flow keeps team members apprised of a video's status while Pulse tracks key metrics for already published videos. 

Ad-serving firm Flashtalking reports that web browsers block or delete about two-thirds of tracking cookies. The rejection rate on mobile devices is higher – at 75 percent, compared with 41 percent on desktop. Flashtalking’s data suggests that tablets are the worst for cookies, with more than 80 percent of tracking cookies rejected or deleted. 

Research Intelligencer (RI) finds that consumers believe $3.40 is a fair fee for paying attention to an ad. RI surveyed two samples of American adults about what they feel would be a reasonable hourly rate. The first sample was given multiple choices ranging from $1 to “more than minimum wage” (currently $7.25). The second sample was asked to provide open-ended responses. Both groups yielded similar ranges with most saying something less than minimum wage to be fair. The average of the multiple-choice respondents was $3.40, which is close to the actual amount that U.S. advertisers currently spend, in aggregate, to reach the average American per hour of pure advertising time.

A video montage of Sinclair Broadcast Group station anchors reading the same anti-“fake news”-themed promo went viral over the weekend – leading to major coverage from media organizations and criticism from politicians. The mandated on-air read of the promo was revealed early last month, and was first reported by CNN. The promos talked about combating “fake news” and stated that is "extremely dangerous to democracy." According to reports, many Sinclair anchors/journalists – on background -- did not agree with the company’s efforts – promos that were labeled “must-run.” Sinclair’s efforts to acquire Tribune Media stations, which would expand its reach to 72 percent of America’s households, remains under scrutiny by the Federal Communications Commission (FCC).

MDC Partners acquires a majority partnership stake in digital agency Instrument. Terms of the deal were not disclosed. The firm counts among its clients Google, Nike, Levi's, Airbnb, Sonos, and Dropbox. Founded in 2002, the Portland, Ore.-based shop has 175 employees.