DRMA Case Study — Higher Power Marketing: 'When Cost Is Not a Factor ...'

Case Studies

We’ve developed an excellent client/agency relationship with several very large security company distributors. We’ve done so by creating and producing outstanding radio copy and leveraging our splendid relationships with the media.

Invariably, cost-per-call is a major issue with such advertisers, but our scheduling and tracking techniques have produced calls of such quality that they’ve set aside this concern. The quality of the callers we produce for them is so much better than what they get elsewhere that the added cost is not a factor. It works so well for them that they keep us busy by constantly looking to expand their markets.

“Quality is remembered long after the price is forgotten.”

HPM — Higher Power Marketing