DRMA Case Study — Higher Power Marketing: 'We Gave Them the Power to Buy Media in Any Market'

Case Studies

There are more than 40 million people age 65 years or older in the U.S. today — and that number is growing. By 2030, the number is expected to exceed 72 million. Along with this growth has come a mounting need for both in-home and out-of-home care. As the market grows, so does the number of service companies competing for the business.

One company in the category came to us just as it was in the process of setting up a national network of in-home care providers. It wanted to buy leads but did not want to get involved with the Internet. It wanted offline media.

Again, our research showed that radio would be the ideal entry point.

So we planned the campaign, created the call center script and training, provided the toll-free numbers, wrote and produced the radio ads — and then placed the media. The idea delivered both quantity and quality.

The company’s radio costs were about 60-percent less than its $175-per-call goal. This huge savings gave the clients enormous power and flexibility to buy media in any and almost every market around the country — where they had partner companies looking for leads. Now we’re preparing to add a secondary stream of revenue for them that will help stabilize their cost per lead.

“Our goal is to give our clients the power and the profit to grow and to prosper.”

HPM — Higher Power Marketing