IRVINE, Calif. — The DRMA — the alliance for media, technology, and commerce — and Response Magazine are proud to announce three nominees for the Ninth Annual DRMA Marketer of the Year Award:
- Boll & Branch
- Highmark Health
“This trio of marketers truly represents the present and future of performance-based marketing in an era where media, technology, and commerce are colliding to create even more powerful relationships with consumers,” says John Yarrington, publisher of Response and co-founder of the DRMA. “The DRMA is made up of marketers, agencies, and supply chain members who have taken the long-standing power of direct media and combined it with powerful data technology to reach today’s consumers how, when, and where those consumers desire. These three nominees represent the best of the best in innovation along all facets of the consumer journey.”
Adds Thomas Haire, editor-in-chief of Response and co-founder of the DRMA, “Each of these three companies has been featured in a cover story in Response Magazine during the past year. As they take the Marketer of the Year medal stand to await the industry’s vote, not only do they represent leadership in the performance-based marketing world, but they also represent Response’s constant effort to lead its ever-evolving readership into the new world of marketing — where media, technology, and commerce are driving success.”
As always, the winner will be determined by an E-mail vote of more than 5,000 eligible voters from across the industry. Third-party independent online election company Balloteer contacted DRMA members and other industry leaders to take part in the vote, which occurred between Sept. 5 and Sept. 15.
The DRMA Marketer of the Year Award recognizes the outstanding performance, accomplishments and innovation of a company in the performance-based marketing world. Previous winners include:
- Nutrisystem (2016)
- DraftKings (2015)
- Tristar Products (2014)
- Euro-Pro LLC (2013)
- SENSA Products LLC (2012)
- Hearthware Inc. (2011)
- Your Baby Can LLC (2010)
- and Allstar Marketing Group (2009).
The winner will be announced in late September, and will be featured on the cover of the October issue of Response.