Photo-sharing app Instagram is readying a feature that would let users post videos that run up to 60 minutes, according to a report in The Wall Street Journal.
The digital marketing publication is reporting that direct-to-consumer (DTC) brands are seeking alternatives, including Facebook-owned Instagram.
News bites from Concepts TV, CBS, Apple, and more.
The big theme is technology – its growth is changing the playing field for anyone who wants to make buck in the 21st century.
“Premium content consumption is not going down; it’s going up … [and] advertisers love premium content platforms,” Stephenson said.
Some speculate the roadblocks have come both from Fox's affiliates and its programming division.
Though ANA and DMA leaders were positive about the move, a trio of anonymous insiders painted a different picture in an AdAge story from last Friday.
News bites from CoreMedia Systems, Extreme Reach, and more.
The Financial Times and New York Media have suspended their spending with Facebook, saying the social media company’s new ad-labeling policy treats their news…
Comcast reports it is “considering” a bid for 21st Century Fox businesses, rivaling Walt Disney’s pending $52.4 billion bid.