News bites from a2b Fulfillment, Hulu, Viacom, and more.

Monday morning quarterbacking on Super Bowl ads ran the gamut – everything from clear winners, to obvious losers – along with one ad executive saying $78…

New research says ad spending on YouTube and Facebook videos will jump by 130 percent during the next five years, according to Juniper Research.

Google has developed a way for advertisers to activate campaigns in real-time based on predefined “triggers” or “moments” that correspond with an event on live…

Cost-per-click (CPC) figures for mobile campaigns rose 25 percent in fourth-quarter 2017 (compared with the year-ago quarter) for Marin Software clients.

The survey, from advertising software company Videology, found that respondents continue to spend in traditional linear TV.

News bites from DRMetrix, Nielsen, and more.

Nielsen Sigma is the most complete tracking system for DRTV. Sigma's TV and radio verification service provides daily reporting of when and where your…