ATTEND MTC EXPO 2018!
Join us at the intersection of media, technology, and commerce — April 24-26 in San Diego!
Jon Steinlauf said research shows 97 percent of the company’s ads were watched live, rather than time-shifted.
Sinclair executives have defended the promo, saying it shows no bias and was part of a well-researched journalistic initiative.
News bites from Strategic Media, Twitter, Pivotal Research Group, and more.
Outrage against the social media giant continued as Mark Zuckerberg prepared for his Tuesday Senate testimony and Wednesday House hearing.
Battling advanced advertising brands from cable giants signal new effort in targeted advertising.
CFlight will measure TV advertising exposures within full episodes of shows across all screens, and be offered as a single audience guarantee.
CBS and Viacom continue to bargain. On Monday, Viacom countered CBS’ initial acquisition offer, adding about 24 percent in valuation to the opening proposal.
News bites from Manhattan Media Services, MMSI, and more.
On the heels of the Cambridge Analytica debacle, Facebook is busy implementing changes it hopes will restore some semblance of normalcy.
The government estimates that pay-TV providers would lose about 12 percent of subscribers if they fail to reach a programming deal with Time Warner.