Keyword: Nielsen

Brian Wieser, media research analyst at Pivotal, says while TV results remain negative for ad-supported national TV as a medium, consistent with recent trends.

News bites from Manhattan Media Services, MMSI, and more.

An exclusive monthly research snapshot from Nielsen, only for readers of Response.

The expanding technology and marketing opportunities driving the global consumer electronics market show no signs of slowing.

Adults in the U.S. are spending an additional 30 minutes a day on connected devices compared to last year.

A new report says national TV advertising time continues to outgrow TV programming content.

An exclusive monthly research snapshot from Nielsen, only for readers of Response.

An exclusive monthly research snapshot from Nielsen, only for readers of Response.

Response caught up with America's Personal Trainer, Tony Little, and other experts in the fitness space. They had plenty to say — time to get your sweat on!

Consumers added a half an hour to their media usage during the past year – thanks mostly to smartphones.