Keyword: Media Billings Research
A 15.8-percent slide in the average cost of a long-form time slot leads to a 10.6-percent dip in overall spending.
A fourth consecutive quarterly decrease — 11.7 percent — casts more doubts on the 30-minute market's overall health.
First-quarter 2017 numbers track a similar path the final quarter of 2016 — a 33.1-percent rise led by cable and “Household” spending.
However, even with its 7.9-percent loss, the DR radio market still enjoys its second-best first quarter in the past decade.
Second-quarter 2017 long-form DRTV media billings totaled $200,531,200.