Keyword: Marketing Architects
In the words of the FTC, as stated in its blog post announcing the settlement, "I'm not the advertiser is a dubious defense."
News bites from a2b Fulfillment, Hulu, Viacom, and more.
The marketing agency utilized a direct response approach to engage radio listeners fatigued by sleep apnea.
Radio is now tapping its feet to the tune of technology — specifically artificial intelligence. The result? Well, it’s music to the ears of performance-based marketers.