Keyword: Higher Power Marketing
News bites from Hybrid Media, Havas Edge, a2b Fulfillment, and more.
The vehicle service contract (VSC) industry is huge, and it's extremely competitive.
Satellite television clients have given us an opportunity to demonstrate how we can save the day when cost-per-call is stubbornly high.
We've developed an excellent client/agency relationship with several very large security company distributors.
Direct response (DR) and per-inquiry (PI) advertising require an ability not only to craft motivational copy but also creative media plans.
One company wanted to buy leads but did not want to get involved with the internet. It wanted offline media.
Members of the Response Advisory Board take on some of the questions swirling around consumer privacy and data security.
Amid all this truly wondrous technology lurks a beast that can defeat it all: poor over-the-top (OTT) performance.
We’re confronted with more than a thousand options and are responsible for helping our clients navigate through these waters to safety and a positive ROI.
What will television look like in the near future? Industry experts predict opportunities and challenges in customized, time-shifted programming.