Keyword: DISH Media Sales
It’s no secret: audience fragmentation across media creates obstacles for marketers.
Programmatic, addressable, and audience-based advertising all present significant opportunities for data-driven media buyers and marketers.
When taking into account new subscriptions for virtual multichannel video programming distributors (vMVPDs), overall pay-TV cord cutting growth declined to just 0.5 percent
News bites from DISH, Refinery29, NBCU, and more.
As viewers pull their TV content from various sources — sometimes all at once — both content outlets and advertisers are diversifying their efforts in order to get the biggest reach.
Over-the-top (OTT) television streaming has brought a new era of choice to consumers. Its multiplatform distribution and flexibility means viewers are watching what they want, when they want it — and on whatever device they choose.
The goal? Spend some money for big viewing networks, but save on avoiding affiliate fees for lower-level channels.
Seven major services – DirecTV, Dish Network, Comcast, Charter, Altice, U-Verse, and FiOS – combined to lose 3 million subscribers last year, reports nScreenMedia.
News bites from Dish, NBCUniversal, TVSquared, and more.
As video consumption continues to evolve, direct response advertisers must change their media buying strategies to find their increasingly hard-to-reach audience.