Keyword: Discovery Communications
Response's exclusive 2018 Cable Network Directory, featuring contact and demographic information from more than 150 national outlets.
The general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts for advertising campaigns.
Jon Steinlauf said research shows 97 percent of the company’s ads were watched live, rather than time-shifted.
Discovery said in a statement that the DOJ concluded its examination of the deal and cleared the way for the merger to occur.
Contact and demographic information from more than 140 national outlets.
Major TV corporations’ results for the third quarter were a mixed bag of slight ad gains, some revenue gains, and subscriber losses.
Discovery Communications is buying Scripps Networks Interactive for $11.9 billion.