Keyword: Consumer Journey
How is 2017 already about to be in our collective rearview mirror?
Industry leaders behind some of the most ambitious and brilliant performance-marketing campaigns reveal their strategies for gaining consumer awareness.
Each stop on our consumer journey map — awareness, engagement, purchase, post-purchase, and advocacy — will be discussed by a group of marketing leaders with specialized expertise.
Keeping your customers comfortable and informed during the purchase and as they wait for their shipments promises to be a big topic of conversation.
From fulfillment to loyalty rewards, here's how performance marketers are delivering — and capitalizing upon — a great post-purchase customer experience.
If you read Response regularly, you know that we’ve spent much of 2017 focused on the consumer journey.