It’s now possible: the perfect marriage of utilizing digital data with classic offline marketing techniques.

The FTC alleged that Adore Me failed to disclose that if a consumer cancelled their VIP membership, their store credit would be forfeited.

Studies show that successful follow through comes when a goal is both specific and measurable.

Klaus Schwab, founder and executive chairman of the World Economic Forum, says we are at the precipice of the “Fourth Industrial Revolution.”

It seems like every time you turn on the news these days, another company is being accused of racist or sexist advertising material.

For me, being a part of a community like the DRMA gives me the sense of comfort that I belong to something bigger than myself.

Beyond mandating randomized controlled trials (RCT) for supplement claims, the FTC’s RCT enforcement campaign has been decidedly mixed.

In September, the Federal Trade Commission (FTC) announced what may be remembered as the most ironic enforcement action of 2017.