Phyllis Silverstein and Susan Leonard team to push long-time DRTV stalwart Colonial Penn into today’s era of multichannel performance marketing.

Born in the years of Reagan and Clinton, America’s largest and most influential demo demands your attention — and your conversation, inspiration, and…

As the mobile marketing space continues to mature, companies are finding new and exciting ways to leverage it to their advantage.

Today, the notion of creating your own custom, creative, and editorial content is more the norm than an exception for marketers. 

Variety reports that Shari Redstone’s NAI filed a suit against CBS CEO Les Moonves and most members of the CBS board of directors.

News bites from Merchants Payment Acceptance Corp., the Video Advertising Bureau, and more.

The European Union’s General Data Protection Regulation (GDPR) becomes effective on May 25 – and U.S. companies should take heed.

DraftKings and FanDuel revealed their plans after the U.S. Supreme Court struck down the law outlawing sports betting.