News Corner June 6, 2018

News Corner
Image: iStock/seb_ra

CoreMedia Systems Inc. promotes Susan Renaldo to president/COO and Kevin Gaffney to executive vice president, product strategy. Glenn DeKraker, CoreMedia's CEO, says the changes are a reflection of the hands-on role both employees continue to play in the development of CoreMedia's next generation of performance-based media management systems.

Extreme Reach, the cloud technology platform for TV and video ad workflow and talent and rights management, promotes both Maegan Buckler and Brendan Gill to senior vice president and hires Justin Farrell as sales director. 

Silicon Valley trade group The Internet Association says the Federal Election Commission (FEC) should not require political advertisers to run the same kinds of disclaimers in their online video ads as in television ads. Instead, the organization argues in an FEC filing that political video ads online should include "a one-click away disclaimer or a disclaimer” within the frame of the ad. 

The California State Senate approves a sweeping net neutrality bill that would prohibit broadband providers from blocking or throttling traffic, assessing higher fees for prioritized delivery, explicitly restricting internet service providers' ability to exempt some material from consumers' data caps, and limiting some forms of paid "interconnection" agreements, which involve companies like Netflix paying broadband carriers to interconnect directly with their network. The bill now moves to the State Assembly, which has until August to act.

Hulu’s livestreaming service hits 800,000 subscribers. The figure indicates impressive growth for Hulu’s streaming portfolio, which launched just more than a year ago.

Roku continues its lead in the U.S. among over-the-top (OTT) device makers in penetration into U.S. homes, and now owns 37 percent of the market, according to the latest Parks Associates figures. That market share is flat with a tally conducted by press a year ago. 

AT&T Chief Financial Officer John Stephens says that after the Time Warner merger, AT&T will have vast ad inventory across its platforms and be able to offer more targeted advertising using data from its broad base of mobile and video subscribers, as well as subscribers to other properties like Otter Media, HBO, and Turner Digital.

Amazon expands its Prime member savings program (extra 10 percent off sale items and discounts on select popular items) to an additional 121 Whole Foods Market stores across 12 states, as well as across all Whole Foods Market 365 stores nationwide. 

Eighty-two percent of marketers plan to boost their use of location data during the next two years to seek greater insights into how consumers interact with businesses, according to a study from 451 Research and commissioned by Cuebiq.

Apple looks to increase its ad sales business because its smartphone sales aren’t cutting it, The Wall Street Journal reports. Historically, Apple has prioritized hardware sales as its main profit driver, but global smartphone sales are waning as people hold on to their expensive devices for longer periods of time. 

Video ad tech company SeaChange International launches tools to help video providers deliver personalized video advertising to consumers. The tools aid workflow, consistency, and scaling across multiple channels and devices. 

Digital marketing firm Adtaxi says in its 2018 Online Shopping and Technology Trends Survey that 66 percent of respondents buy something online at least once a month. More than half (52 percent) of e-commerce shoppers spend as much, or more, of their dollars online than in-store.