News Corner January 3, 2018

News Corner

a2b Fulfillment, a third-party logistics provider specializing in order fulfillment and customer care services, donates $25,000 to Pete Nance Boys & Girls Club, a nonprofit that helps young people reach their full potential as productive and responsible citizens.

SlingTV reports 27-percent growth in 2017 versus 2016 in hours watched per viewer, per day. Sling says it added 22-percent more channels and 92-percent more on-demand content in 2017, and its on-demand library now offers more than 50,000 titles. 

Integrated ad agency Partners + Napier names Julie DeRoller senior vice president, group director. DeRoller has led and built the newly rebranded Vine Creative Studios group during her 13 years at the agency, most recently as vice president/creative and account director. 

Google Chrome will begin blocking intrusive ads on desktop and mobile websites that don't meet "Better Ads Standards" starting Feb. 15. The blocker will even purge Google's own ads in a new version of Chrome. 

Free Adblocker Browser, a mobile browser for Android with a built-in ad-block feature, finds that 21 percent of U.S. consumers block ads because they believe doing so will protect them from viruses, malware, phishing, and other attacks. In the same survey, more than 10 percent say blocking ads protects their privacy. 

Minnesota Attorney General Lori Swanson joins the roster of state officials who plan to sue the Federal Communications Commission (FCC) over the repeal of net neutrality rules. “Without net neutrality, broadband companies are free to block content they don’t want you to see, to slow it down and make it harder to access, or to prioritize content based on who pays them money,” Swanson said in an email sent to supporters.

Amazon looks to increase its share of the search marketplace and video advertising, according to CNBC. An advertising technology executive confirmed to Digital News Daily that Amazon is serious about making a play for video ad dollars, as well as expanding its video capabilities more generally. Amazon currently sells video advertising for its simulcasts of NFL “Thursday Night Football,” though almost all of its Amazon Prime Video offerings remain ad-free.

Facebook creates new ad inventory via Instagram, whose users will now see posts created by people they don’t follow, as the photo-sharing platform says it will now show “recommended for you” posts. These include showing videos and pictures that are liked by people the user follows.

Gannett CMO Andy Yost says 2018 is the year his company will focus on growing memberships versus subscriptions. “Subscriptions sounds transactional; membership sounds like a two-way relationship that gives you access to things you can’t get elsewhere,” Yost tells Publishers Daily. Gannett released an ad-free mobile membership in late 2017 that lets readers pay $2.99 per month to get USA Today without ads on its mobile app. 

Traditional media companies underperformed all of the broader stock market indexes’ high double-digit percentage gains in 2017, while big digital media companies including Facebook, Amazon, Netflix, and Google all posted 50-percent improvements, MediaPost News reports. 

The FCC approves the first wireless charger. California-based startup, Energous, reports it received the first such FCC certification for power-at-a-distance wireless charging with its WattUp Mid Field transmitter. The transmitter converts electricity into radio frequencies, then beams the energy to nearby devices outfitted with a corresponding receiver. 

Just more than 20 percent of U.K. brands will decrease their spending on programmatic advertising this year due to cost and performance concerns, according to a QueryClick survey. Forty-one percent of the 150 marketing execs say they've lost trust in the buying method because of widespread ad fraud.