News Corner February 7, 2018

News Corner

Metromile, a pay-per-mile car insurance company, hires Eicoff, a division of Ogilvy, for television advertising. Eicoff will leverage its expertise in data, attribution, and media optimization to help scale growth for Metromile, including a brand first: Super Bowl media placement.

YouTube TV, the video giant’s $35 package of live cable channels, is now available on select Roku devices. YouTube TV is also expected to arrive on Roku competitor Apple TV “very soon,” the company says. YouTube TV is already available on Android TV, Xbox One, and Samsung and LG smart TVs.

Time Warner’s fourth quarter revenues rise 9 percent amid strong performance from Turner and HBO, the latter of which saw its streaming service reportedly reach 5 million total subscribers. TW’s total revenues hit $8.6 billion and operating income increases 13 percent to $1.9 billion. Turner’s revenues rise 10 percent to $3.1 billion as subscription revenues rise 14 percent, content and other revenues jump 32 percent. Turner’s advertising revenues are up 2 percent.

Fox Sports announces a deal to broadcast the NFL’s “Thursday Night Football” games on TV, along with streaming and mobile rights. Fox is paying 20-percent more annually than CBS and NBC collectively paid for the 2017 season. Fox agreed to pay $550 million per year through the 2022 season.

Apple exceeds revenue expectations during its fiscal first quarter, racking up $88.3 billion – up 13 percent year-over-year, and a quarterly record for the company. CEO Tim Cook notes that rumors of sluggish iPhone X sales have been overblown and insisted that the pricey device “surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.”

Instagram tests a carousel format for ads that can include three photos or videos in the same post. Twelve brands, including Netflix and Paramount, are piloting the format called “carousel ads for Instagram Stories.” Instagram will offer the new format to brands that buy ads through automated ad-buying services in the Facebook Marketing Partners program. 

A new study by digital marketing agency Adtaxi finds that Super Bowl streaming
viewership increased by 45 percent. A majority of 18-to-29-year-olds says streaming represents 50 percent or more of their overall TV consumption 

Elytics launches its Audience-2-Consumer™ advertising attribution tool, designed to help marketers maximize their ad spend through cross-media attribution. The company says it compiles data necessary to track, measure, and drive results to increase the broadcast advertising revenue metric.

AT&T looks to sell its data center business to boost its wireless and video business operations. The Wall Street Journal reports AT&T has tapped Bank of America to help it explore sale options. The center generates about $135 million annually. 

Podcast network Gimlet Media, which creates popular audio narratives, reports it is moving into film and TV by launching Gimlet Pictures. Gimlet says three of its podcasts are currently being developed into series featuring actors Julia Roberts, Zach Braff, and Robert Downey Jr.

Google plans to spend more to build content for YouTube. Last week, YouTube announced it would be the exclusive place to watch local games from Los Angeles’ new MLS soccer franchise, in a first-of-its-kind deal. It also plans more international growth – rolling out its YouTube Go app in 130 countries. And it says it will add labels to all videos funded by a government “to provide greater transparency” to advertisers and viewers. 

Amazon CFO Brian Olsavsky says advertising is becoming a “key contributor” to its business as the offer becomes “more valuable” to both customers and brands. In its fourth-quarter results, Amazon’s “other revenue,” which is mostly its ad business, but also includes co-branded credit card agreements, was up 60 percent year-on-year to $1.7 billion. He adds that Amazon sees its ad business as a “key line in for brands and agencies into the e-commerce marketing space”, which he sees another form of digital advertising beyond search and social.