News Corner December 6, 2017

News Corner

Response research partner DRMetrix expands its coverage to 123 networks, with broadcast networks ABC, NBC, CBS, and FOX expected to come soon.

Retailers spent $667.1 million on national TV ads between Oct. 30 and Nov. 26 compared to $604.5 million during the same period in 2016, reports Response research partner Kantar Media. Retailers pulled back on Black Friday ads over the same period, spending $90.4 million compared to $113.3 million in 2016.

A federal appellate court rules that ESPN didn't violate a federal video privacy law by allegedly transmitting information about consumers, including their Roku serial numbers, to Adobe. A three-judge panel says Roku serial numbers aren't personally identifiable information, writing that an ordinary person wouldn't be able to determine someone's identity simply by knowing a device serial number.

Wayfair, the online furniture retailer whose sales rose 39 percent to $1.2 billion in third-quarter 2017, posts the fastest-growing audience on social media among competitors during the week of Black Friday, says researcher ShareIQ. Wayfair's social media audience grew twice as quickly as Ikea's and four times faster than West Elm.

Peter Mears, a long-time Interpublic and Omnicom media executive who joined Havas Group Media in April as global chief operations officer, is named CEO. 

Verizon launches an aggressive new ad campaign dubbed “Humanability” to tout its progress in Internet of Things (IoT)-centric areas such as smart cities, keeping food fresh, and connected healthcare. Among other things, the effort will illustrate how Verizon’s offerings ease traffic flow in Sacramento, Calif., and prevent seafood from spoiling in transit.

Instagram announces more than 25 million businesses active within its network – up 10 million since July. Instagram has also gone from 600 million users last December, to 800 million today. For comparison, Twitter has added 12 million new users in the same time period, while Snapchat has added 20 million.

Cox Media Group’s Videa, a local TV programmatic platform, says it will achieve a scale threshold long desired by national TV spot advertisers in 2018. The Videa platform is available in 96 markets, averaging around two stations per market. It is on 188 stations, in 37 states, in 68.5 million TV homes, and offers 432.4 billion annual impressions.

WPP’s GroupM, Interpublic’s Magna, and Publicis Groupe’s Zenith predict moderate growth in advertising in 2018, boosted in part by big events like the Olympics and midterm political elections. GroupM is forecasting global ad expenditure growth of 4.3 percent in 2018 to nearly $558 billion. For North America, the firm estimates that expenditures will reach almost $200 billion next year – up 3.4 percent, following a 2.2 percent gain this year to more than $193 million. 

Facebook decides to test pre-roll ads in front of videos streamed in its Watch service. The decision – first reported by AdAge – comes just months after Facebook head Mark Zuckerberg told investors that pre-rolls weren’t in the company’s future. To date, mid-roll ads have been Facebook’s preferred video monetization model of choice.

Infectious Media reports 84 percent of advertisers want more control over their programmatic advertising. Nearly two-thirds (63 percent) say they struggle to get data transparency, while 66 percent don’t think they get enough financial transparency. Many marketers talk about wanting to manage their programmatic advertising in-house but currently just 1.4 percent actually do.

Research from Celebrity Intelligence finds that 61 percent of brands have worked with digital influencers in the past 12 months. This compares to 57 percent for singers or musicians, 51 percent for TV actors, and 49 percent for models. Nearly half (44 percent) agree that digital influencers will be the best option for endorsement opportunities in the near future.