News Corner December 13, 2017

News Corner

a2b Fulfillment is named a Top 3PL for the third year in a row by Multichannel Merchant. The company’s changes within the past year – including the addition of a 170,000 square foot facility in Trenton, S.C. – were among the reasons for the honor.

Multichannel Merchant also names Thill Inc. a Top 3PL, including it in its annual listing of leading third-party logistics providers. 

A survey from Ascend2 says 18 percent of marketers believe social media will be the most effective digital marketing tactic in 2018. Content marketing was named by 17 percent of respondents, marketing technology by 16 percent, SEO by 15 percent, email by 13 percent, search and social ads by 11 percent, and data management by 9 percent. Most marketing pros expect to increase to their digital marketing budgets next year – 41 percent expect budgets to increase significantly, and 52 percent expect a marginal increase. 

Through Dec. 5, Adobe Analytics says that the 2017 holiday shopping season generated $65.15 billion in sales. Shoppers are spending over $1 billion online every day, a pace that could put 2017 holiday shopping in the record books with $107.4 billion.

A study from The IAB Data Center of Excellence and the Data & Marketing Association (DMA), conducted by Winterberry Group, finds that U.S. companies will spend $10.05 billion on third-party audience data this year, and $10.13 billion on solutions to support its activation.

Hitwise finds that the top 50 U.S. retailers processed 39.8 million transactions online from November 23 through November 26. Amazon handily won the both peak days, processing 5.6 million transactions on Thanksgiving Day and another 7.1 million on Black Friday. Walmart placed second both days and processed 1.7 million transactions on Thanksgiving and 1.1 million on Black Friday. Best Buy, Target, and Kohl’s rounded out the top five on both Thanksgiving and Black Friday.

Turner signs on to Nielsen’s new subscription video on-demand (SVOD) content ratings service. The agreement includes all of Turner's networks/brands – including Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, and truTV, as well as Turner Sports' coverage.

Pathmatics, an advertising intelligence solutions provider, announces social ad tracking in its platform powered by data collected from an opt-in panel of mobile users. It provides Facebook ad intelligence for the U.S., with other social networks and regions to follow in 2018.

Compared to Gen-Xers and baby boomers, millennials are more likely to buy after seeing or hearing ads, says a survey from Clutch, a business-to-business ratings and reviews firm. About 81 percent of millennials surveyed – ages 18 to 34 – bought after seeing an ad in the last 30 days. 

NPD Group reports nearly 40 percent of holiday gift shoppers say they plan to give “experience” gifts, such as a spa certificate or concert tickets, rather than merchandise. Nearly half of shoppers plan to give a food-related experience such as dining out or wine tastings, while 32 percent intend to buy tickets to a performance or a musical event, and 31 percent intend to give a spa certificate. Travel gifts come in at 23 percent.

Facebook begins a beta test of “Customer Chat,” a tool that lets customers communicate with businesses via company websites in much the same way traditional tools do: site visitor clicks a button, a modal window pops up in which a chat begins. The chat bubble remains an active conversation in the customer’s Messenger inbox even after they leave the website, meaning companies are no longer bound by the “rule of 30 seconds” – the prevailing industry wisdom that if an agent doesn’t respond to a chat inquiry within 30 seconds, that lead is lost.

The Association of National Advertisers (ANA) taps “artificial intelligence” as the marketing word (eh, phrase) of the year. The ANA asked its members to choose a marketing word of the year from a list of finalists determined by ANA staff.