Thomas Haire

Thomas Haire
Thomas Haire

During the past 17 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire also writes for the CBS-owned website,, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000. He also operates his own blog,, and can be followed on Twitter at @THrants.

Stories by Thomas Haire

A Sparkling Success

SodaStream’s Matti Yahav says the company’s repositioning as a healthy, environmentally conscious marketer has been keyed by measurable video campaigns, both online and off.

Far From Crystal Clear

Members of the Response Advisory Board tackle a series of questions about the technologies, the outlets, the content — and more — that will shape the future of TV advertising.
But Wait, There's More!

But Wait, There’s More!

Response ... on the Road, the magazine’s monthly look at who’s out and about at events in the media, technology, and commerce world.