Tequia Burt

Tequia Burt

Tequia Burt is editor of FierceCMO. Before joining Fierce, she spent seven years
covering B2B marketing and media for Crain Communications’ BtoB and Media
Business magazines. Tequia received her MSJ from Northwestern’s Medill School of
Journalism and BA from Grinnell College.

Stories by Tequia Burt

Flipboard unveils Cinema Loop mobile video ads

Flipboard announced that it is adding one more weapon to mobile marketers' arsenals: GIF-like video ads.
Called Cinema Loops, the new mobile video ads are created using the most "impactful" three-to-eight–second segment from a campaign video. The ads are designed to catch users' attention and encourage them to click through to watch an entire video.

Stories from around the Web

Quick news from around the Web... > Smart Insights lists five tips for B2B Facebook advertising. > Advertising Age shares best B2B video practices. > Search Engine Journal spotlights 13...

Bizible launches B2B multi-touch attribution platform

The holy grail of B2B marketing these days seems to be pinpointing accurate attribution so that companies know exactly what customer actions deliver a sale. With the proliferation of digital as well as physical channels, it's difficult to determine whether a phone call, a mobile ad or an event led to the actual sale.