Rus Sarnoff

Rus Sarnoff
Rus Sarnoff

Rus Sarnoff is founder of Los Angeles-based Integrated Marketing LLC and is co-chair of the DRMA Education Committee. He can be reached via e-mail at [email protected].

Stories by Rus Sarnoff

Computer screen security

At What Cost?

We as consumers have become all too accustomed to our privacy being compromised by security breaches, aggressive marketing, and so much more.
Amazon Echo nightstand

Advertising, Disrupted: Part 2

Whether one uses Siri, Alexa/Echo, Cortana, or Google Assistant, voice recommendation engines driven by artificial intelligence (AI) play a big part in influencing consumers' purchase decisions.