Bridget McCrea

Bridget McCrea
Bridget
McCrea

Bridget McCrea is a freelance journalist and longtime contributor to Response Magazine.

Stories by Bridget McCrea

Ahead of the Curve

Programmatic, addressable, and audience-based advertising all present significant opportunities for data-driven media buyers and marketers.

’Wares in Demand … Everywhere

As demand for housewares and DIY hardware products continues to grow, e-tailing giants like Amazon are stepping up, while marketers are combining web and TV to create the right D-to-C combination.