AT&T reports its over-the-top (OTT) streaming video service, DirecTV Now, has surpassed 1 million subscribers.
Total local advertising revenue in the U.S. will reach $151.2 billion in 2018, up from $143.8 billion this year.
The Federal Communications Commission’s vote on the issue is slated for Thursday.
Publicis, Omnicom, and WPP plan to boost their ad spending with Amazon upwards of $800 million, collectively, in 2018.
Adults in the U.S. are spending an additional 30 minutes a day on connected devices compared to last year.
News bites from a2b Fulfillment, Thill Inc., and more.
Response Magazine and the DRMA congratulate Rick Petry as the 2017 DRMA Member of the Year.
Just 6 percent of comments on net neutrality submitted to the Federal Communications Commission (FCC) this year were unique.
Amazon is reporting that Cyber Monday 2017 was its single biggest shopping day ever, surpassing its 2017 Prime Day event.
Over-the-top (OTT) services are now experiencing churn rates that surpass 50 percent of their subscriber base, reports Parks Associates.