The general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts for advertising campaigns.
Senate Democrats, including Ed Markey and Chuck Schumer, filed a motion to reinstate the rules.
Digital ad spending surpassed $88 billion in 2017 says a new internet advertising revenue report from the Interactive Advertising Bureau (IAB).
When taking into account new subscriptions for virtual multichannel video programming distributors (vMVPDs), overall pay-TV cord cutting growth declined to…
Approved locations include cities in Oklahoma, California, Virginia, Kansas, Florida, Tennessee, North Carolina, North Dakota, Nevada, and Alaska.
News bites from CoreMedia Systems, Cisco, SpotX, and more.
While several big-name media companies served up breaking news during NewFronts week, over-the-top (OTT) video proved it deserves the spotlight, too.
The plans aren’t solid and may not go forward, and Facebook hasn’t publicly commented on the possibility of a subscription-based ad-free service.
Previously, online merchants using Amazon’s service have paid about 2.9 percent of each credit-card transaction plus 30 cents.
Comcast is interested in buying 21st Century Fox if the Justice Department loses its court challenge to block AT&T’s $85 billion acquisition of Time Warner.