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Direct Response Marketing Alliance

What is the DRMA? The Direct Response Marketing Alliance (DRMA) is an alliance for professional marketers that creates business opportunities through networking, education, branding and exposure. As a DRMA member, your company will receive exclusive opportunities ranging from discounts on exhibit space and registration at Response Expo to posting white papers and case studies on

Who is a Member of the DRMA?
DRMA members cross the spectrum from professional marketers and brand companies to direct response marketing service suppliers, including:

  • Advertising agencies, cable networks, direct marketers
  • Retailers, catalogers, Internet marketers

What Are the Benefits of DRMA Membership?

Exclusive Networking Events

  • 43% off All-Access badges for DRMA members at Response Expo — May 11-13, 2010 in San Diego
  • Complimentary listing in the DRMA roster, as well as a bonus listing highlighting DRMA members in our Annual Buyers’ Guide
  • Open invitation to all DRMA networking parties (outside of Response Expo parties, which require an All-Access badge).

Industry Education

  • Free subscription to Response Magazine(limit 5-per company)
  • Free subscription to our weekly E-newsletter, Response This Week
  • 15% off all Direct Response Academy courses
  • Occasional special research opportunities from leading institutions, such as Jordan Whitney

Valued Marketing Opportunities

  • 25% off a Response Magazinedirect mail list rental
  • 25% off a Response Magazine E-mail distribution
  • 25% off any Response Job Board posting purchase
  • Free case study — a quarterly opportunity to place a case study on

How Do I Sign Up My Company?

There are two easy ways to become a DRMA member:

  • One membership is good for your entire company — when you join the DRMA, your entire company and all employees become members of the DRMA
  • A DRMA membership is good for one calendar year, valid January 1-December 31.
  • Membership is just $595 per year, per company.

If you have any questions about the membership sign-up process or accessing your membership benefits, please contact Kaitlyn DeWaard via E-mail at or via phone at 714-338-6734.

For general questions about the DRMA, please contact John Yarrington via E-mail at or via phone at 714-338-6724.

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