News Corner November 30, 2016   30 Nov, 2016

News bites from Shopper Approved, Hybrid Media Services, and more.More>>

Studies: Local TV Ads Will Slide in 2017   30 Nov, 2016

WILLIAMSBURG, Va. – Double-digit percentage declines are expected for traditional local TV...More>>

Future of FCC, Net Neutrality Uncertain in Trump Administration    30 Nov, 2016

WASHINGTON – Questions about the future of both net neutrality and the Federal Communications...More>>

Study: OTT, MVPD Can Survive Together; SVOD Grows in 2016   30 Nov, 2016

NEW YORK – A new report from market research giant GfK says over-the-top (OTT) services and...More>>

AT&T Fires the Latest Shot in Skinny Bundle War: DirecTV Now   30 Nov, 2016

NEW YORK – On Monday, AT&T fired its first shot in the “skinny bundle” war, officially making...More>>

Mobile, Search Add Sizzle to Holiday Weekend Shopping   30 Nov, 2016

SAN JOSE, Calif. – The two words to remember for the official start of the 2016 holiday shopping...More>>

Case Study: Shopper Approved Gives Peace of Mind to FTD   29 Nov, 2016


News Corner November 23, 2016   23 Nov, 2016

News bites from Kingstar Media, Northern Lights Direct, and more.More>>

Facebook Admits to More Ad Measurement Miscalculations   23 Nov, 2016

MENLO PARK, Calif. – Facebook reports more ad-metric inaccuracies but, in a blog post, adds,...More>>

DMA: Brands Can’t Spot Their Omnichannel Customers   23 Nov, 2016

NEW YORK – Just 9 percent of marketers can consistently recognize customers across media...More>>