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News Corner February 15, 2017   15 Feb, 2017

News bites from InterMedia Advertising, eTail West, and more.More>>

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Media Rating Council Accredits Nielsen’s Digital TV Measurement   15 Feb, 2017

NEW YORK – The Media Rating Council (MRC), the de facto measurement standard in digital...More>>

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AT&T and Its Workers Still Negotiating   15 Feb, 2017

DALLAS – At press time, AT&T is reporting that it has not reached a settlement with the...More>>

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Twitter’s Revenue, Audience, and Stock Sagging   15 Feb, 2017

SAN FRANCISCO – Twitter missed analysts’ projections of fourth-quarter earnings and saw a...More>>

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Ad Review Board: Comcast Broadband Ads Are ‘Problematic’    15 Feb, 2017

NEW YORK – The National Advertising Review Board (NARB), a leading industry watchdog, told...More>>

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Viacom to Put ‘Full Power’ Behind ‘Flagship’ Networks   15 Feb, 2017

NEW YORK – Viacom has unveiled a plan to put a laser-like focus on six “flagship” networks...More>>

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Get Involved, Stay Involved   14 Feb, 2017

I’m celebrating my eighth year as a DRMA member and my 32nd year in banking. Since joining the...More>>

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The Certainty of Cinema in an Uncertain Market   14 Feb, 2017

In today’s fragmented marketplace, there’s an undeniable disconnect as to how consumers are...More>>

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Advertising, Disrupted: Part 2   14 Feb, 2017

You: “Siri, what's the best pill for my headache?” Siri: “The best pill for your headache...More>>

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How to Respond to a CID   14 Feb, 2017

Federal Trade Commission (FTC) attorneys now routinely issue civil investigative demands (CID) to...More>>