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News Corner January 18, 2017   18 Jan, 2017

News bites from Bloomberg, Group M, and more.More>>

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Deloitte: ‘Flat Is the New Up’ in TV Ad Revenues; Predicts a Flat 2017   18 Jan, 2017

NEW YORK – U.S. TV ad revenues will be flat in 2017, predicts Deloitte Global. Deloitte says...More>>

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IAB: Mixing Traditional and Digital Raises Purchase Intent by 90%   18 Jan, 2017

NEW YORK – Consumers viewing a constant message on several channels can improve purchase intent...More>>

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TV Usage Data: Live Viewing Flat at 92% in 2016   18 Jan, 2017

AMSTERDAM – Live viewing held “steady” in 2016 at 92 percent of all TV watching, according to...More>>

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Super Bowl Could Draw $500M in TV Ads; Social Media Scoring Big    18 Jan, 2017

NEW YORK – This year’s Super Bowl could yield $500 million in total ad revenues – $55 million...More>>

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Wheeler Not Leaving FCC Quietly; Warns Republicans Not to Repeal Net Neutrality    18 Jan, 2017

WASHINGTON – If Federal Communications Commission (FCC) Chair Tom Wheeler entered Washington like...More>>

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Taking a Micro and a Macro Viewpoint on Attribution   17 Jan, 2017

In today’s multi-screen, cross-platform world, marketers have more ways than ever before to...More>>

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A Salesman’s DRMA Story   17 Jan, 2017

I can recall, very clearly, my first direct response trade show. I had spent the previous three...More>>

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Advertising, Disrupted   17 Jan, 2017

My grandfather David Sarnoff – the “General,” as he preferred to be addressed – is...More>>

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Congress Gangs up on Gaggers, Reaffirms FTC’s Stance on Consumer Gag Clauses   17 Jan, 2017

Word of mouth has always been a powerful marketing tool. Consumers often rely on recommendations...More>>