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News Corner March 29, 2017   29 Mar, 2017

News bites from Motivational Fulfillment, Sling TV, and more.More>>

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AdSphere: DRTV’s Size Many Times Larger Than Previously Thought   29 Mar, 2017

TEMECULA, Calif. – DRMetrix, the TV research company, says in a new study that the size of direct...More>>

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Comcast to Offer Online TV Nationwide   29 Mar, 2017

PHILADELPHIA – Bloomberg News is reporting that Comcast Corp. has acquired rights from cable...More>>

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Upfronts: Cable Net Groups Say TV Goes Beyond Simple Data   29 Mar, 2017

NEW YORK – Executives at two cable network groups told media buyers and advertisers at upfront...More>>

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Marketing Groups Praise Senate Vote to Let ISPs Sell Consumer Data Without Consent   29 Mar, 2017

WASHINGTON – The United States Senate’s 50-48 vote last week to repeal regulations that forbade...More>>

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Ad Exodus: Big Brands Continue to Pull Ads from YouTube    29 Mar, 2017

SAN FRANCISCO – Several big-name brands and marketers continue to pull their ads from YouTube and...More>>

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News Corner March 22, 2015   22 Mar, 2017

News bites from Joy Mangano, BakerHostetler, and more.More>>

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MRC Issues Standards to Unite Digital, Analog   22 Mar, 2017

NEW YORK – The Media Rating Council (MRC) has issued long-awaited standards for measuring the...More>>

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iHeartMedia Unveils Programmatic Ads for Stations, Podcasts; Also, ‘SmartAudio’ for Cars   22 Mar, 2017

NEW YORK – iHeartRadio is debuting a suite of programmatic advertising products to combine the...More>>

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Spending on Prescription Drug TV Ads on the Rise    22 Mar, 2017

NEW YORK – Pharmaceutical advertising has grown more in the past four years than any other...More>>