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News Corner May 4, 2016   4 May, 2016

News bites from Autobytel, Atomic Direct, and more.More>>

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TV Beats Digital in Viewing, Usage; Digital Ad Spend Grows   4 May, 2016

NEW YORK – TV has taken its share of hits during the past couple of years, but it still dominates...More>>

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Millennials Prefer Netflix Over Broadcast TV Hits   4 May, 2016

SAN FRANCISCO – Choosy millennials choose Netflix over broadcast TV. More>>

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Privacy Issues Continue to Push FCC, Congress to Act   4 May, 2016

WASHINGTON – The Federal Communications Commission (FCC) is rejecting a plea from the ad industry...More>>

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Amazon Joins Google in Asking FCC to Unlock Set-Top Boxes   4 May, 2016

SEATTLE – Amazon has joined Google in asking the Federal Communications Commission (FCC) to issue...More>>

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Rovi to Buy TiVo; Seeks to Combine Content and Strengthen Data-Based Metrics    4 May, 2016

SAN CARLOS, Calif. – Rovi, the digital entertainment guide provider and one of the biggest owners...More>>

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News Corner April 20, 2016   20 Apr, 2016

News bites from DRMetrix, Sling TV, and more.More>>

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NBCU to Use ‘New Currency’ for Upfront Guarantees    20 Apr, 2016

NEW YORK – NBCUniversal reports it will use non-Nielsen data to guarantee audiences for targeted...More>>

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Interactive Video Ads More Engaging Than Pre-Roll, Banners   20 Apr, 2016

NEW YORK – A new study says interactive video is more engaging than pre-roll or standard banners.More>>

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Viewers Flock to Netflix, but Digital Video Growth Continues to Shrink   20 Apr, 2016

NEW YORK – Consumers continue to flock to Netflix as 126.9 million people are expected to view it...More>>