http://www.responsemagazine.com/responsemag The premier news and features magazine for professionals involved in all facets of direct response marketing. Delivers timely news, trends and analysis of the multi-billion dollar direct marketing industry. Highlights online, print and broadcast approaches to generate leads and drive retail sales. 2009-07-03T23:12:14Z http://www.responsemagazine.com/responsemag/Breaking+News/Cablevision-Cleared-for-Remote-Storage-DVR/ArticleStandard/Article/detail/608240?ref=25 BETHPAGE, N.Y. - The U.S. Supreme Court declined to review a Court of Appeals ruling upholding Cablevision's right to record TV shows for customers on remote servers. The victory for Cablevision in the remote storage-DVR litigation will allow the company to offer this service to all of its digital cable customers and will inherently have an affect on other cable service operators. 2009-07-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/272009/608240null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Industry-Reacts-To-Death-of-Billy-Mays/ArticleStandard/Article/detail/608233?ref=25 SANTA ANA, Calif. - In the days since the death of DRTV pitchman Billy Mays, a wide array of industry leaders and friends of Mays have either released general statements to the media or contacted Response directly to share their thoughts directly. Following is a complete set of thoughts received by the Response staff about Mays, who passed away at age 50 on June 28. 2009-07-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/272009/608233null HTML http://www.responsemagazine.com/responsemag/Breaking+News/ION-Launches-Triple-Play-In-New-York-and-Washingto/ArticleStandard/Article/detail/608241?ref=25 NEW YORK and WASHINGTON - ION Media Networks launched its digital broadcast "Triple Play" in New York City and Washington, D.C. this week, which includes the broadcast of ION Television in high-definition, two other digital networks and mobile digital television (mobile DTV). 2009-07-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/272009/608241null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Marketers-Back-Off-Upfront-Pricing-Demand/ArticleStandard/Article/detail/608242?ref=25 NEW YORK - Initially demanding lower pricing in the upfront television marketplace due to economic concerns this year, advertisers are now backing off of their aggressive demands, reports AdAge.com. After weeks of delay, the marketing for advertising television time in the upcoming fall season is finally moving. 2009-07-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/272009/608242null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/608336?ref=25 . 2009-07-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/272009/608336null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Direct-Response-Marketing-Alliance-Establishes-Bil/ArticleStandard/Article/detail/608238?ref=25 SANTA ANA, Calif. - The Direct Response Marketing Alliance (DRMA), the leading independent educational and networking organization serving the direct response industry, has established The Billy Mays Memorial DRMA Marketing Scholarship, an annual scholarship to be awarded to students demonstrating outstanding scholastic achievement and commitment to the pursuit of a career in marketing. 2009-07-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/272009/608238null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Industry-Shocked-by-Death-of-Billy-Mays/ArticleStandard/Article/detail/607203?ref=25 TAMPA, Fla. - "Powered by the air that you breathe. Activated by the water that you and I drink!" 2009-06-29T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/272009/607203null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Time-Warner-and-Comcast-Partner-for-Free-Online-Pr/ArticleStandard/Article/detail/606593?ref=25 NEW YORK and PHILADELPHIA - Time Warner Inc. and Comcast Corp. have partnered to develop principles for a new way to distribute television content online, known as "TV Everywhere." The agreement allows Comcast customers to access programming from Turner Broadcasting's networks for free, online and on demand. 2009-06-25T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/262009/606593null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Internet-Marketers-Closely-Watch-House-Hearings/ArticleStandard/Article/detail/606594?ref=25 NEW YORK - The government's battle with marketers over legislation for behavioral targeting continued last week when the House Energy and Commerce Subcommittee on Communications, Technology and the Internet met with the Commerce, Trade and Consumer Protection Subcommittee, reports DMNews.com. The hearing, led by Commerce Subcommittee Chairman Bobby Rush (D-Ill.), brings up mixed feelings among Web entities on whether or not Web publishers can self-regulate or the government should step in. 2009-06-25T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/262009/606594null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Media-Buyers-and-Networks-Unable-to-Reach-Agreemen/ArticleStandard/Article/detail/606596?ref=25 NEW YORK - Due to the economy and some technological challenges, media buyers and television ad salespeople seem to be having trouble agreeing on upfront network time this year, reports AdAge.com. 2009-06-25T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/262009/606596null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Jounral/ArticleStandard/Article/detail/606598?ref=25 . 2009-06-25T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/262009/606598null HTML http://www.responsemagazine.com/responsemag/Breaking+News/NBC-and-Microsoft-Form-Advertising-Alliance/ArticleStandard/Article/detail/606591?ref=25 NEW YORK and REDMOND, Wash. - NBC Universal (NBCU) and Microsoft Corp. completed a deal to use Microsoft's Admira television media marketplace to help plan and sell national and local broadcast and cable advertising inventory. The agreement comes just after a successful test of Admira, which was launched by NBC Local Media in March in the Los Angeles area. 2009-06-25T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/262009/606591null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Canoe-Ventures-Stalls-First-Launch/ArticleStandard/Article/detail/606595?ref=25 NEW YORK - Canoe Ventures, the collaboration formed by the nation's six largest cable operators, suspended the trial of its first advertising product before it was even launched. In last week's announcement, the company said it would discontinue "community addressable messaging" at this time, a platform that was designed to send ads to households based on income, age and other factors. 2009-06-25T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/262009/606595null HTML http://www.responsemagazine.com/responsemag/Breaking+News/AMC-Proceeds-With-Targeted-TV/ArticleStandard/Article/detail/604808?ref=25 NEW YORK - Rainbow Media's AMC network is entering a new phase of testing for its Audience Identity Metric (AIM) tool, which pairs marketers with targeted audiences, reports AdAge.com. The testing began last year and matched up advertisers with psychographically targeted film packages. 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604808null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/604814?ref=25 . 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604814null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Digital-TV-Transition-Relatively-Smooth-Working-Ou/ArticleStandard/Article/detail/604807?ref=25 WASHINGTON - The nationwide switch of all television signal transmissions from analog to digital was completed last Friday and, thus far, seems to be welcomed by consumers. One survey by Harris Corporation noted that 69 percent of people felt the transition would be good for them and their families, despite some earlier reports of consumer confusion on getting converter box coupons and equipment requirements. 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604807null HTML http://www.responsemagazine.com/responsemag/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/604830?ref=25 Jordan Whitney's Program Rankings 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604830null PDF http://www.responsemagazine.com/responsemag/News/Better-Response-Rates-Coincide-With-Better-Summer-/ArticleStandard/Article/detail/604845?ref=25 On May 31, 2000, CBS premiered a new challenge-reality show from producer Mark Burnett called "Survivor: Borneo." Television was never the same again. This show not only changed the way television networks viewed reality shows, but it also proved that the summer months can hold viewers' attention with original programming. Once thought of as a platform for repeats and burn-through episodes, the summer has turned into a forum for networks to showcase their newest and (hopefully) brightest programming, with slew of top-notch actors and actresses. 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604845null HTML http://www.responsemagazine.com/responsemag/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/604843?ref=25 IMS Vertical Category DRTV Cable Rankings 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604843null PDF http://www.responsemagazine.com/responsemag/News/Field-Reports/ArticleStandard/Article/detail/604844?ref=25 Field Reports 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604844null PDF http://www.responsemagazine.com/responsemag/Breaking+News/Hispanic-Consumers-Receptive-to-Marketing/ArticleStandard/Article/detail/604810?ref=25 NEW YORK - According to data from Experian Simmon, and reported by Univision Communications, 34 percent of Hispanic consumers are optimistic about their finances for the upcoming year, versus only 25 percent of non-Hispanics, reports Mediapost.com. Also positive about the U.S. economy in general, 29 percent of Hispanic consumers say the economy will improve in the next 12 months, versus 21 percent of non-Hispanics. 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604810null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Marketing-E-mails-to-Double-in-Five-Years/ArticleStandard/Article/detail/604812?ref=25 NEW YORK - According to a study by Forrester Research, consumers will receive more than 9,000 E-mail marketing messages a year by 2014, or 25 messages a day, reports AdAge.com. That number is a significant increase from the 10 to 12 messages consumers get daily in 2009. 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604812null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Bid4Spots-Opens-Auction-June-11/ArticleStandard/Article/detail/604811?ref=25 ENCINO, Calif. - Bid4Spots held its first public auction for cable TV airtime on June 11. The new online marketplace for cable television advertising was introduced last month and has held private test auctions prior to Thursday's public sale. 2009-06-18T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/604811null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/602732?ref=25 . 2009-06-10T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/602732null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Dish-Network-Wins-Temporary-Stay-Against-TiVo/ArticleStandard/Article/detail/602728?ref=25 ENGLEWOOD, N.J. - A U.S. district Court in Texarkana, Texas, issued a temporary stay in Dish Network Corp./EchoStar Communications Corp. v. TiVo court case. 2009-06-10T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/602728null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Marketers-See-Great-Opportunities-in-New-iPhone/ArticleStandard/Article/detail/602727?ref=25 SAN FRANCISCO - At the Apple Worldwide Developers Conference this week, Apple representatives discussed new advertising possibilities associated with the new iPhone 3G2, which includes an updated operating system and will begin selling soon exclusively AT&T stores, reports AdAge.com. 2009-06-10T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/602727null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Online-Video-Viewing-Up-16-Percent-in-April/ArticleStandard/Article/detail/602730?ref=25 RESTON, Va. - According to results of a recent study conducted by comScore's Video Metric service, Internet users in the United States viewed 16.8 billion online videos during the month of April, which is a 16-percent increase from March. The digital survey showed that a significant increase came from YouTube viewers. 2009-06-10T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/602730null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Internet-Advertising-Reaches-55-Billion-in-First-Q/ArticleStandard/Article/detail/602725?ref=25 NEW YORK - Internet advertising revenue reached $5.5 billion in the United States for the first quarter of 2009, according to a study done by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC). Revenue for the quarter is down 5 percent from the time period in 2008. 2009-06-10T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/602725null HTML http://www.responsemagazine.com/responsemag/Breaking+News/PampG-Increases-Quarterly-Digital-Spend-by-18-Perc/ArticleStandard/Article/detail/602726?ref=25 BATAVIA, Ohio - Although TNS Media Intelligence reports that Procter & Gamble (P&G) cut its U.S. measured media spending by 18 percent last quarter, it more than doubled its spending on Internet display ads, reports AdAge.com. 2009-06-10T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/602726null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Time-Warner-and-AOL-Split/ArticleStandard/Article/detail/601545?ref=25 NEW YORK - Time Warner Inc.'s board of directors authorized plans for a legal separation of AOL from Time Warner. After the separation, AOL will be a standalone publicly traded company, which will focus on growing its Web brand. 2009-06-03T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/232009/601545null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Sleepys-to-Pay-25-Million-for-1800mattresscom/ArticleStandard/Article/detail/601549?ref=25 LONG ISLAND CITY, N.Y. - Sleepy's, the nation's largest mattress retailer, was the highest bidder in the judgment of 1800mattress.com, and will acquire 1800mattress.com for $25 million. Sleepy's beat out four other interested parties and presented a forward-going plan to the U.S. Bankruptcy Court for the Eastern District of New York late last week for approval. 2009-06-03T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/232009/601549null HTML http://www.responsemagazine.com/responsemag/Breaking+News/MobiTV-Passes-7-Million-Subscribers/ArticleStandard/Article/detail/601552?ref=25 EMERYVILLE, Calif. - MobiTV, a leader in mobile television and video-on-demand (VOD) services, reported that it now has more than 7 million subscribers. It now streams millions of minutes annually to the largest subscriber base in the industry. 2009-06-03T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/232009/601552null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/601554?ref=25 . 2009-06-03T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/232009/601554null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Gen-Y-Study-Shows-Twitter-Not-So-Popular/ArticleStandard/Article/detail/601550?ref=25 SAN FRANCISCO - The Participatory Marketing Network (PMN) - an organization that helps marketers transition from push and permission marketing to participatory marketing - released a study that says only 22 percent of Generation Y consumers are using Twitter, although the group is highly active in other forms of social networking. In fact, 99 percent of the same group reported having an active profile on at least one social networking site. 2009-06-03T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/232009/601550null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Study-Expects-an-Increase-in-Online-Display-and-Vi/ArticleStandard/Article/detail/601547?ref=25 CHARLOTTESVILLE, Va. - According to an analysis by SNL Kagan, online display ad spending and online video ad spending are expected to grow significantly in 2009, and pick up even more in 2010, reports Adotas.com. 2009-06-03T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/232009/601547null HTML http://www.responsemagazine.com/responsemag/Columns/Global-Perspective-UKs-Teleshopping-Windows-Gain-I/ArticleStandard/Article/detail/603565?ref=25 While infomercials have been a mainstay of television advertising in the United States for years, many British companies have been reluctant to fully exploit long-form direct response television. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603565null XML http://www.responsemagazine.com/responsemag/Columns/Guest-Opinion-3-Errors-That-Could-Get-You-in-FTC-H/ArticleStandard/Article/detail/603553?ref=25 Extra! Extra! By now you must have heard about it. They're the new Federal Trade Commission (FTC) guidelines soon to be decided upon, and they've supposedly got even the big boys shaking. The FTC has proposed new testimonial guidelines that basically state that results shown are expected to be typical — atypical results currently being aired will no longer be safe with the simple "results not typical" disclaimer. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603553null XML http://www.responsemagazine.com/responsemag/Feature/DTC-Side-Effects-Include-a-Risk-of-State-and-Feder/ArticleStandard/Article/detail/603567?ref=25 For the first time in direct-to-consumer (DTC) pharmaceuticals marketing, the U.S. Food & Drug Administration (FDA) ordered a business to spend money on re-marketing a product to clarify misleading information in its ads. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603567/Pharma_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603567null XML http://www.responsemagazine.com/responsemag/Feature/Is-Online-Video-Living-Up-to-the-Hype/ArticleStandard/Article/detail/603832?ref=25 Members of Response's Editorial Advisory Board see a possibly breathtaking medium for direct response marketers that is still working out the kinks. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/603832/Online_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/252009/603832null XML http://www.responsemagazine.com/responsemag/Feature/Kreg-Does-a-Jig-for-DR/ArticleStandard/Article/detail/603563?ref=25 "Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop," says Brad Lilienthal, vice president of sales and marketing for Huxley, Iowa-based Kreg Tool Co., a leading U.S. manufacturer of quality woodworking tools. "Since we've been exposed to DRTV, we get instantaneous results and measure them against our retail numbers to analyze the overall performance of the media. It leads to better decisions and more targeted use of marketing dollars. In addition, it allows the CFO to get behind campaigns much earlier in the process." 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603563/CVstory_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603563null XML http://www.responsemagazine.com/responsemag/Columns/But-Wait-Theres-More-Response--On-The-Road/ArticleStandard/Article/detail/603562?ref=25 Response Expo 2009 featured more exciting networking events and parties than ever, as the Expo's own calendar was complemented by a series of private outings during non-show hours. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603562null XML http://www.responsemagazine.com/responsemag/Columns/Nothing-Moves-the-World-Forward-Faster-Than-New-Id/ArticleStandard/Article/detail/603561?ref=25 "Man is still the most extraordinary computer of all." 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603561null XML http://www.responsemagazine.com/responsemag/Feature/Shrinking-the-Continental-Divide/ArticleStandard/Article/detail/603557?ref=25 Now more than ever, direct response marketing campaigns are stretching beyond the borders of the United States. And with the help of the Internet and technology, those working in the DR industry — from creative agencies to fulfillment companies — have expanded across the globe. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603557/i1_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603557null XML http://www.responsemagazine.com/responsemag/Media/Media-Zone-Brand-and-Direct-Bridging-the-Gap-Durin/ArticleStandard/Article/detail/603554?ref=25 Notice that this article's headline does not say "vs." — as is often the case — but rather "and." The reason is simple: companies and agencies alike should no longer view the two as separate entities, but rather as a joint effort to withstand challenging times. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603554null XML http://www.responsemagazine.com/responsemag/Feature/Still-Spending-at-Home/ArticleStandard/Article/detail/603560?ref=25 The 45-year-old woman is sitting at her desk in the office, ready to tackle a busy day, when she checks her iPhone to see what ShopNBC is offering for its best promotion or "Our Top Value" of the day. Using an application that she downloaded for free from iTunes, she quickly maneuvers through the options, sets her sights on a pair of $70 Franco Sarto low-heel black pumps and presses a few buttons on her iPhone's touch screen to complete her purchase. Within just a few minutes, the happy shopper is back to work, knowing that she'll have a great new pair of shoes to wear out to dinner on Friday night. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603560null XML http://www.responsemagazine.com/responsemag/Columns/Home-Shopping-Want-Your-Product-on-QVC-5-Things-to/ArticleStandard/Article/detail/603552?ref=25 The requirements for a successful home shopping product are not unlike the things that make any product profitable. However, with home shopping — and in particular, QVC — there are specific qualifications necessary to follow if you hope to travel the road to success. So here are five things to consider: 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603552null XML http://www.responsemagazine.com/responsemag/Columns/Guest-Opinion-Square-Pegs-Can-Bring-Edge-to-a-Comp/ArticleStandard/Article/detail/603555?ref=25 A sad outgrowth from the rise of E-mail and the Internet is that hiring has become a dehumanizing process. "Hiring?" one might ask, "Why even talk about hiring in this awful business climate?" 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603555null XML http://www.responsemagazine.com/responsemag/Support+Services/Support-Services-Optimizing-Sales-Lead-Management-/ArticleStandard/Article/detail/603559?ref=25 Some research studies show that up to 80 percent of sales leads within an organization can be ignored, lost or discarded, translating into unnecessarily wasted resources. Some leads may be ignored or discarded by the sales team because the target customer is not properly defined or the lead properly qualified. Sales people often complain that marketing is not generating the "right" type of lead. Yet even if there is universal agreement in your company on the term "sales lead" and leads are generated through marketing programs, the process of managing these leads might be flawed. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603559null XML http://www.responsemagazine.com/responsemag/Columns/Net-Gains-Swimming-Through-the-Social-Network-Pool/ArticleStandard/Article/detail/603558?ref=25 I realize that social networks and online video are getting an awful lot of media time right now (and my apologies if I'm late to the party), but like many of you I am someone who relies on creating, organizing and maintaining relationships — in both my business and personal lives. I have found certain networking sites to be very useful and have made some very basic observations about identity, social network use and the ad-supported nature of some of these networks. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603558null XML http://www.responsemagazine.com/responsemag/Columns/In-Print-Youve-Got-Their-Information-Now-Get-Their/ArticleStandard/Article/detail/603556?ref=25 As early as 1993, direct marketing visionaries Don Peppers and Martha Rogers articulated the promise and vision of one-to-one direct marketing. They spoke of "High Impact Customer Interaction" and the need to engage clients and prospects in a meaningful two-way dialog. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603556null XML http://www.responsemagazine.com/responsemag/Media+Billings/Total-2008-DR-Radio-Media-Billings-Slip-167-Percen/ArticleStandard/Article/detail/603566?ref=25 Slamming the brakes on three quarters of double-digit losses in 2008, fourth-quarter 2008 DR radio media billings from TNS Media Intelligence (TNSMI) show a 7.6-percent decrease of nearly $1.4 million. Based on the five years of TNS-provided data to Response, each of the four quarterly results in 2008 represent record lows for their respective quarters. 2009-06-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603566/chartw_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/242009/603566null XML http://www.responsemagazine.com/responsemag/Breaking+News/Bid4Spots-Launches-New-Cable-TV-Advertising-Platfo/ArticleStandard/Article/detail/600184?ref=25 ENCINO, Calif. - Bid4Spots recently launched an online marketplace for cable television advertising that organizes ads down to the neighborhood. The goal is to make buying and selling cable TV ads easier and more cost-effective for both advertisers and cable companies, nationwide. 2009-05-27T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/222009/600184null HTML http://www.responsemagazine.com/responsemag/Jacquelines-Journal/ArticleStandard/Article/detail/600186?ref=25 . 2009-05-27T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/222009/600186null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Microsoft-Launches-80-Million-Ad-Campaign-to-Compe/ArticleStandard/Article/detail/600185?ref=25 NEW YORK - Microsoft is launching an $80-100 million ad campaign for Bing, the search engine it hopes will grab a big piece of the online ad market, reports AdAge.com. The big budget campaign is set to win over some of Google's search advertising dollars. Google spent only $25 million in advertising last year, compared to Microsoft?s $361 million. 2009-05-27T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/222009/600185null HTML http://www.responsemagazine.com/responsemag/Breaking+News/FCC-Preparing-for-June-12-DTV-Transition/ArticleStandard/Article/detail/600181?ref=25 WASHINGTON - The nationwide switch to digital television (DTV) is less than three weeks away and the Federal Communications Commission (FCC) is gearing up its consumer assistance efforts to make the deadline as seamless as possible. On June 12, all television stations in the country will cease analog transmission and broadcast in digital only, meaning consumers who use an antenna to get free programming will lose signals if they don?t ready their TV sets. 2009-05-27T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/222009/600181null HTML http://www.responsemagazine.com/responsemag/Breaking+News/DirecTV-Grows-in-First-Quarter/ArticleStandard/Article/detail/600183?ref=25 EL SEGUNDO, Calif. - DirecTV gained 460,000 new U.S. subscribers in first-quarter 2009. The gain created 7-percent revenue growth over the same period in 2008 to $4.9 billion. 2009-05-27T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/222009/600183null HTML http://www.responsemagazine.com/responsemag/Breaking+News/ShopNBC-Revenue-Drops-14-Percent-in-First-Quarter/ArticleStandard/Article/detail/600182?ref=25 EDEN PRAIRIE, Minn. - Television and online shopping network ShopNBC announced that first-quarter revenues were $134 million, a decrease of 14 percent from first-quarter 2008. The decline was due in part by a 26-percent drop in the average selling price. 2009-05-27T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/222009/600182null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Household-Ability-to-View-Internet-on-TV-on-the-Ri/ArticleStandard/Article/detail/598072?ref=25 AUSTIN, Texas - According to a recent IMS Research study, an estimated 65 million households worldwide had the capability to watch Internet video on their TV by the end of 2008, a 134-percent increase from the previous year. 2009-05-13T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/202009/598072null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Response-Expo-2009-Set-to-Take-San-Diego-by-Storm-/ArticleStandard/Article/detail/598065?ref=25 SANTA ANA, Calif. - Renowned neuroanatomist and author Dr. Jill Bolte Taylor will kick off Response Expo 2009 with her inspiring keynote speech on Tuesday, May 19, at the Hilton San Diego Bayfront. Dr. Bolte Taylor's address is scheduled for 5:30 p.m. The event will run through Thursday, May 21. 2009-05-13T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/202009/598065null HTML http://www.responsemagazine.com/responsemag/Breaking+News/HSNs-First-Quarter-Sales-Slightly-Below-Previous-Y/ArticleStandard/Article/detail/598068?ref=25 ST. PETERSBURG, Fla. - HSN, a part of HSN Inc., ended first-quarter 2009 with decreased sales of less than 1 percent from first-quarter 2008, down from $479 million to $474.9 million. 2009-05-13T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/202009/598068null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Broadcast-Upfronts-May-End-Up-Falling-20-Percent/ArticleStandard/Article/detail/598071?ref=25 NEW YORK - Experts are predicting that the annual broadcast network upfronts will see a 10- to 20-percent decline from last year, when marketers secured about $9.23 billion, reports AdAge.com. Broadcast networks may take away between $7.4 and $8.2 billion at the upfronts. 2009-05-13T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/202009/598071null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/598073?ref=25 . 2009-05-13T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/202009/598073null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Big-Pharma-Increases-Internet-Ads-36-Percent-in-20/ArticleStandard/Article/detail/598069?ref=25 NEW YORK - Pharmaceutical companies boosted their measured media spending on Internet advertising by 36 percent to $137 million in 2008, according to TNS Media Intelligence. While online marketing grew, the overall direct-to-consumer advertising dollars spent by pharmaceutical companies fell 10.6 percent to $4.7 billion. The industry's television advertising spend fell 4.3 percent to $2.9 billion in 2008. 2009-05-13T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/202009/598069null HTML http://www.responsemagazine.com/responsemag/News/The-S-in-Spring-and-Summer-Is-for-Sports/ArticleStandard/Article/detail/598079?ref=25 The old saying, "April showers bring May flowers," usually holds true. Even when it does not, there is another thing April and May are guaranteed to bring us: major sporting events on both broadcast and cable TV. This sometimes-gloomy time of year brings us game-winning NBA shots, game-saving NHL goalies, horse racing photo finishes, and the future of the NFL. 2009-05-13T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/202009/598079null HTML http://www.responsemagazine.com/responsemag/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/597169?ref=25 Jordan Whitney's Program Rankings 2009-05-07T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/597169null PDF http://www.responsemagazine.com/responsemag/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/597170?ref=25 IMS Vertical Category DRTV Cable Rankings 2009-05-07T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/597170null PDF http://www.responsemagazine.com/responsemag/Breaking+News/Disney-Joins-NBC-News-Corp-as-Owners-of-Hulu/ArticleStandard/Article/detail/596997?ref=25 LOS ANGELES - Hulu and ABC Enterprises Inc.'s The Walt Disney Co. agreed to join NBC Universal, News Corp. and Providence Equity Partners as partners in ownership of Hulu, an online aggregator of video content. Disney's most popular current and library primetime series and feature films will now be a part of Hulu?s programming lineup, on an ad-supported basis. 2009-05-06T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596997null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Discoverys-Revenue-Increased-to-817-Million-in-Fir/ArticleStandard/Article/detail/597006?ref=25 SILVER SPRING, Md. - Discovery Communications Inc. reports net income of $119 million and total revenue of $817 million in first-quarter 2009. 2009-05-06T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/597006null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/597012?ref=25 . 2009-05-06T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/597012null HTML http://www.responsemagazine.com/responsemag/Breaking+News/PampG-Cuts-Marketing-Spend-But-Gains-Impressions/ArticleStandard/Article/detail/596999?ref=25 BATAVIA, Ohio - Procter & Gamble Co. (P&G) cut its marketing budget by $440 million last quarter, yet increased its media weight or impressions by 5 percent, reports AdAge.com. 2009-05-06T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596999null HTML http://www.responsemagazine.com/responsemag/Breaking+News/McDonalds-Launches-100-Million-Campaign-for-Coffee/ArticleStandard/Article/detail/597010?ref=25 CHICAGO - McDonald's is expected to spend more than $100 million on TV, print, radio, outdoor, Internet, events and PR on a campaign for its new McCafé, reports AdAge.com. 2009-05-06T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/597010null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Interpublics-Revenue-Down-11-Percent-in-First-Quar/ArticleStandard/Article/detail/597011?ref=25 NEW YORK - Interpublic Group of Cos. reports that revenue was down in the first quarter to $1.3 billion from $1.5 billion in the same quarter in 2008, reports AdAge.com. Interpublic joins other major agency holding companies, such as WPP and Omnicom, that also reported losses in the first quarter. 2009-05-06T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/597011null HTML http://www.responsemagazine.com/responsemag/Columns/But-Wait-Theres-More-Response--On-The-Road/ArticleStandard/Article/detail/596653?ref=25 The cable and media worlds mixed with the Response team in Southern California during late March and well into April. A visit from Lifetime Networks and the Discovery Networks' upfront event in Beverly Hills, as well as a special birthday celebration, were among the events that drew Response leaders out and about. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596653null XML http://www.responsemagazine.com/responsemag/Feature/Everything-Old-Is-New-Again/ArticleStandard/Article/detail/596643?ref=25 You've heard the buzz: Lower viewer ratings. Mass cutbacks on TV ad buys. Ad cancellation rates of more than 10 percent. Massive loss of automotive and financial market dollars. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596643/RES0509_Pg52_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596643null XML http://www.responsemagazine.com/responsemag/Support+Services/Support-Services-Have-It-Your-Way/ArticleStandard/Article/detail/596655?ref=25 More and more, customers are demanding instant gratification — same-day shipments, order and package customization, last-minute order changes and continuity program customization. The Burger King mantra — "Have it your way" — still drives consumer behavior, as well as the back-end processes that a DR merchant must implement to meet customer needs and desires. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596655null XML http://www.responsemagazine.com/responsemag/News/Field-Reports/ArticleStandard/Article/detail/596648?ref=25 NEW YORK — WPP's Group M has revised its industry-wide measured-media spending forecast for 2009, reports AdAge.com. Back in December, the company predicted a 0.2-percent drop for the industry, but now that number is expected to show a 4.4-percent drop to $425 billion. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596648null XML http://www.responsemagazine.com/responsemag/Feature/DR-Winners-Draw-Branders-Into-Competition/ArticleStandard/Article/detail/596642?ref=25 Brand marketers' expansion into the DRTV space during the past decade has been well documented. Perhaps no two verticals have been more affected by this change than the beauty-and-personal-care space and the housewares market. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596642/RES0509_pg15_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596642null XML http://www.responsemagazine.com/responsemag/Columns/Net-Gains-The-4-Most-Common-Search-Marketing-Mista/ArticleStandard/Article/detail/596647?ref=25 In today's Web-driven environment, effective search marketing can bring a business to new levels of success. In theory, there's no better prospect than someone who has entered your keyword into a search engine. It's almost like selling to someone raising his or her hand and saying, "I want that!" 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596647null XML http://www.responsemagazine.com/responsemag/Columns/Global-Perspective-Explorers-Must-Consider-the-Mid/ArticleStandard/Article/detail/596645?ref=25 "When the going gets tough, the tough get going!" So the chorus goes. But the big question is, "Where to?" 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596645null XML http://www.responsemagazine.com/responsemag/Media+Billings/4Q-2008-Short-Form-DRTV-Media-Billings-Level-Off-a/ArticleStandard/Article/detail/596646?ref=25 The latest tally from TNS Media Intelligence (TNSMI) reflects a new trend in short-form DRTV media billings heading into 2009. Fourth-quarter 2008 ended the year off 11.5 percent ($143.6 million) from 4Q 2007 results. The quarter's $1,106,117,200 was a mere $89,500 above third-quarter 2008 results of $1,106,027,700. Thanks to a $271.2 million spending surplus in 2008's first half, total 2008 short-form media billings overcame the combined losses in quarters three and four to reach a $44.7 million surplus over 2007 results, clocking in at just more than $4.52 billion. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596646/RES0509_pg20_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596646null XML http://www.responsemagazine.com/responsemag/Feature/DIY-Powers-Through-Tough-Times/ArticleStandard/Article/detail/596657?ref=25 Talking to Brian Harker, you'd think the Dow Jones average is about return to the good old days of 14,000. "We're now tripling production," says Harker, managing director of Better Tools & Fasteners, the Indiana-based maker of the Grip-Titeâ„¢ Super Sockets & Wrenches line of tools that remove stubborn and hard-to-reach nuts and bolts. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596657/RES0509_Pg40_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596657null XML http://www.responsemagazine.com/responsemag/Columns/Guest-Opinion-Old-Rules-Are-for-Old-Fools/ArticleStandard/Article/detail/596649?ref=25 During the past two decades, I have been lucky enough to sit in about 2,000 DRTV product meetings at various companies. Those meetings were held at such companies as Quantum Marketing, HSN and Guthy-Renker Corp. (GRC). 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596649null XML http://www.responsemagazine.com/responsemag/Feature/Exclusive-2009-Cable-Network-Directory/ArticleStandard/Article/detail/596652?ref=25 Media Buying And Planning guide cable Network Directory 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596652/RES0509_pg64_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596652null XML http://www.responsemagazine.com/responsemag/Feature/Partnering-for-Success/ArticleStandard/Article/detail/596656?ref=25 It makes Robert Yallen's day when a marketer calls his company, desperate for help in picking up the pieces of a failing DRTV campaign whose agency partners haven't delivered on their promises. Maybe the media agency didn't know the ins and outs of the direct response landscape, or perhaps the production house lacked infomercial experience. Whatever the problem, Yallen is more than happy to help. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596656/RES0509_pg34_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596656null XML http://www.responsemagazine.com/responsemag/Columns/In-Print-Why-Print-Media-mdash-and-Why-Now/ArticleStandard/Article/detail/596644?ref=25 With more than 30 years of experience in the print media arena, I can confess that 2009 has been a bit of a shocking year, to say the least. Rates for print media have fallen to their lowest levels in 15 years. I am buying opportunistic remnant buys at costs-per-thousand (CPM) that range from $1.25 to $8.00 for publications that would have never offered this in the past. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596644null XML http://www.responsemagazine.com/responsemag/Legal+Column/Legal-Review-The-FTC-Disappears-Its-Mirror-Image-D/ArticleStandard/Article/detail/596651?ref=25 The Federal Trade Commission's (FTC) Mirror Image Doctrine has gone the way of the Baltimore Colts. One morning in 1984, Colts fans learned to their shock that their beloved NFL team's equipment — lock, stock and horseshoe-insignia'd helmets — had been packed into a dozen Mayflower moving vans and driven to Indianapolis in the middle of the night. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596651null XML http://www.responsemagazine.com/responsemag/Media/Media-Zone-The-Twisted-Logic-Behind-Online-Ad-Refo/ArticleStandard/Article/detail/596658?ref=25 Gloomy statistics illustrate that the online ad juggernaut is slowing. As publishers and advertisers gripe that viewers don't respond, media analysts seek solutions and scapegoats. According to Advertising Age, average click-through-rates have tumbled to 0.1 percent. While a direct response marketer's reaction would be simple — try to improve that response with different creative and media buys — many in the broader ad community blame the DR model itself. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596658null XML http://www.responsemagazine.com/responsemag/Columns/Reasons-for-Optimism-Abound-as-San-Diego-Welcomes-/ArticleStandard/Article/detail/596650?ref=25 Exactly one year ago, I wrote in this space: "To hear the numbers tell it, there's never been a better time to be in the direct response marketing business ... the overall direct response market — including DRTV, print DR, DR radio and Internet DR — grew 17 percent in 2007. And when you take a look merely at short-form direct response TV, the results are even more stunning: a 37-percent leap in 2007 and a total rise during the past two years of nearly 50 percent over 2005's results!" 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596650null XML http://www.responsemagazine.com/responsemag/Feature/A-Seat-at-the-Table/ArticleStandard/Article/detail/596654?ref=25 "Direct response has moved from being an afterthought to becoming a weapon that sales management can wield," says Jeff Lucas, New York-based executive vice president of advertising sales for MTV Networks' Entertainment group. 2009-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596654/FeatureArticle-Art_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192009/596654null XML http://www.responsemagazine.com/responsemag/Breaking+News/Close-To-Bankruptcy-Deadline-GM-Lays-Off-Marketing/ArticleStandard/Article/detail/595727?ref=25 DETROIT - General Motors Corp. announced last week that it would lay off 20 percent of its marketing and communications staff - estimated between 60 and 80 employees - as part of its plan to cut 1,600 total white-collar jobs. The move comes as the company struggles to meet the June 1 deadline, set by the federal government, to restructure or face bankruptcy court. 2009-04-29T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182009/595727null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/595745?ref=25 . 2009-04-29T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182009/595745null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Time-Warner-Launches-Promotions-On-Demand/ArticleStandard/Article/detail/595734?ref=25 NEW YORK - Time Warner Cable Inc. launched Promotions On Demand (POD), a video-on-demand VOD technology that enables consumers to request promotional offers with their remote controls as they watch television. Through Time Warner's VOD channels, consumers can request information, research products and get trial and purchase incentives from advertisers. 2009-04-29T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182009/595734null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Teleflora-Partners-With-HSN-to-Offer-Exclusive-Bou/ArticleStandard/Article/detail/595743?ref=25 LOS ANGELES - Teleflora, a wire service offering flower delivery, will partner with HSN to sell exclusive bouquets. The product line will debut on the television network on May 5, in advance of Mother's Day on May 10. 2009-04-29T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182009/595743null HTML http://www.responsemagazine.com/responsemag/Breaking+News/42-Million-Americans-Listen-to-Radio-on-Digital-Pl/ArticleStandard/Article/detail/595740?ref=25 COLUMBIA, Md. - The use of digital audio platforms - including online radio, iPod/MP3 players and podcasting - is continuing to grow, according to a study by Arbitron and Edison Research. The latest numbers show that 42 million Americans are listening to radio weekly on these digital platforms. 2009-04-29T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182009/595740null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Omnicom-Income-Falls-21-Percent-on-First-Quarter/ArticleStandard/Article/detail/595738?ref=25 NEW YORK - Omnicom Group reported a 21-percent drop in net income for the first quarter, reports AdAge.com. The results display the impact the recession is starting to take on agencies in 2009. 2009-04-29T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182009/595738null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Girls-Gone-Wild-Reports-Record-Sales-During-Good-F/ArticleStandard/Article/detail/594658?ref=25 LOS ANGELES - Girls Gone Wild reported a huge spike in sales from a 30-second commercial for its DVD series, which ran during a live broadcast of Good Friday Mass at the Vatican. 2009-04-22T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172009/594658null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Talbots-Decreases-Catalog-Circulation-Increases-E-/ArticleStandard/Article/detail/594657?ref=25 NEW YORK - Women's clothier Talbots Inc. announced in an SEC annual report that it will decrease catalog circulation and increase E-mail marketing in 2009, reports DMNews.com. In 2008, direct response marketing accounted for 16 percent of the company's sales, and the Internet accounted for 68 percent of total direct marketing sales. 2009-04-22T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172009/594657null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/594659?ref=25 . 2009-04-22T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172009/594659null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Yahoo-Cuts-5-Percent-of-Employees-After-First-Quar/ArticleStandard/Article/detail/594654?ref=25 SUNNYVALE, Calif. - Yahoo! Inc. reported a 78-percent drop in profits in the first quarter, from $536.8 million in 2008 to $118.7 million in 2009. As a result, the company will cut more than 600 jobs - 5 percent of its staff. 2009-04-22T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172009/594654null HTML http://www.responsemagazine.com/responsemag/Breaking+News/ION-Media-Closes-Deal-with-Dish-Network/ArticleStandard/Article/detail/594656?ref=25 NEW YORK - ION Media Networks, operator of the nation's largest broadcast TV station group, is extending its deal with Dish Network Corp., the nation?s third-largest pay-TV provider. Dish, with nearly 14 million subscribers, will extend its distribution of ION Television on its programming platform. 2009-04-22T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172009/594656null HTML