http://www.responsemagazine.com/responsemag The premier news and features magazine for professionals involved in all facets of direct response marketing. Delivers timely news, trends and analysis of the multi-billion dollar direct marketing industry. Highlights online, print and broadcast approaches to generate leads and drive retail sales. 2008-05-09T19:12:48Z http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/515393?ref=25 . 2008-05-07T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515393null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Cablevision-Joins-the-Bidding-for-Newsday/ArticleStandard/Article/detail/515391?ref=25 NEW YORK - Cablevision - a major operator of cable television systems and owner of Madison Square Garden, the New York Knicks, the New York Rangers and Radio City Music Hall - is preparing a $650 million bid for Newsday. This tops Rupert Murdoch's and Mortimer B. Zuckerman's bids by more than $70 million, and caused the owners of The New York Observer to drop out of the auction. 2008-05-07T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515391null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Conductor-Benjamin-Zander-Delivers-Keynote-at-Resp/ArticleStandard/Article/detail/515388?ref=25 SAN DIEGO - Benjamin Zander, Conductor of the Boston Philharmonic Orchestra, kicked off Response Expo 2008 with an inspiring keynote address on Tuesday evening at the Manchester Grand Hyatt in San Diego. 2008-05-07T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515388null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Microsoft-Pulls-Out-of-Bid-For-Yahoo/ArticleStandard/Article/detail/515389?ref=25 REDMOND, Wash. - Microsoft Corp. announced that it has withdrawn its proposal to acquire Yahoo! Inc. 2008-05-07T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515389null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Time-Warners-1Q-Profits-Down-More-Than-One-Third/ArticleStandard/Article/detail/515390?ref=25 NEW YORK - Time Warner Inc. reported a 36-percent decline in first-quarter profits in 2008, following an asset sale one year ago. 2008-05-07T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515390null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Ford-Cuts-Ad-Spending-But-Income-Up/ArticleStandard/Article/detail/515392?ref=25 DETROIT - After a $100 million cut in auto advertising and sales promotions, Ford Motor Co. was able to cut its first-quarter costs by $1.7 billion, reported AdAge.com. 2008-05-07T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515392null HTML http://www.responsemagazine.com/responsemag/Columns/Global-Perspective-Dont-Get-Shanghaied-Scams-and-T/ArticleStandard/Article/detail/515187?ref=25 After years of developing and manufacturing DRTV products in China, I've seen all the tricks factories play. While most factories are managed by good people, all are looking to make more profit. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515187null XML http://www.responsemagazine.com/responsemag/Columns/Guest-Opinion-When-Marketing-Gets-Accountable-the-/ArticleStandard/Article/detail/515189?ref=25 It seems three questions keep arising in our business: 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515189null XML http://www.responsemagazine.com/responsemag/Internet+Popularity+Rankings/TMP-Internet-Popularity-Report/ArticleStandard/Article/detail/515727?ref=25 TMP Internet Popularity Report 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515727null PDF http://www.responsemagazine.com/responsemag/Feature/Marketing-Maintenance/ArticleStandard/Article/detail/515179?ref=25 Cordless soldering tools, dual-function drills, band-saw blades — innovative products in the hardware market are alive and well. While the state of the housing industry continues to fade, the unwavering business of hardware has given home centers and hardware stores hope for an industrious year. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515179null XML http://www.responsemagazine.com/responsemag/Feature/Innovation-Expands-Cable-Media-Options/ArticleStandard/Article/detail/515181?ref=25 It's like the Jean-Paul Gaultier runway show of advertising. The MTV Networks (MTVN) upfront event, notorious for elaborate presentation and an A-list lineup of ad firms, media buyers and entertainers — not to mention industry gawkers and trend watchers — will debut the cable giant's latest line of programming initiatives, digital platforms and a sexier style of ROI this month. However, this ROI isn't necessarily about a return on investment, but rather a return on innovation. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515181null XML http://www.responsemagazine.com/responsemag/Columns/The-Nations-Leading-Ad-Category-Comes-Together-in-/ArticleStandard/Article/detail/515175?ref=25 To hear the numbers tell it, there's never been a better time to be in the direct response marketing business. Recent results reported by TNS Media Intelligence's Broadcast Verification Services (BVS), a research partner of Response, show that while the overall advertising market was stagnant in 2007 — notching just a 0.2-percent rise from 2006 results — direct response could not be doing much better. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515175null XML http://www.responsemagazine.com/responsemag/Columns/But-Wait-Theres-More-Response--On-The-Road/ArticleStandard/Article/detail/515191?ref=25 S 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515191null XML http://www.responsemagazine.com/responsemag/Columns/Retail-Outlet-Winter-Spring-Summer-or-Fall-Is-Your/ArticleStandard/Article/detail/515190?ref=25 We live our lives around the four seasons and a number of special holidays. Each one brings with it a unique need for products and services specific to that season or holiday. Do you have a product that has "seasonal appeal"? Do you have a product that you can package and promote around a seasonal theme? 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515190null XML http://www.responsemagazine.com/responsemag/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/515729?ref=25 IMS Vertical Category DRTV Cable Rankings 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515729null PDF http://www.responsemagazine.com/responsemag/News/Field-Reports/ArticleStandard/Article/detail/515176?ref=25 NEW YORK — While the U.S. advertising market finished 2007 with measured spending of about $149 billion, a miniscule rise from 2006 — according to data released by TNS Media Intelligence's Broadcast Verification Services (BVS), a provider of strategic advertising and marketing information, and a research partner of Response Magazine — the direct response category boasted the largest growth of any measured category. Overall, direct response spending rose 17 percent to more than $7.8 billion in 2007. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515176null XML http://www.responsemagazine.com/responsemag/Feature/Different-by-Design/ArticleStandard/Article/detail/515180?ref=25 Homes in vintage Victorian. A 100-acre town-center of trees, trails, tennis courts and duck ponds. Fountains of mineral water. A university. An outdoor Elizabethan Theater and Shakespeare Festival. Recreational opportunities from biking Bear Creek, to ski runs and cross-country trails just 15 miles from downtown, or river rafting on the nearby Rogue. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515180null XML http://www.responsemagazine.com/responsemag/Media/Media-Zone-DRTV-Has-the-Answers-for-the-DVR-Dilemm/ArticleStandard/Article/detail/515183?ref=25 Advertiser studies that measure how digital video recorders (DVRs) hurt their TV campaigns have delivered mixed results, but it's common sense that viewers will breeze past commercials if provided easy methods to do so. For three years, Information Resources Inc. has researched the most critical response to DVR-enabled ad skipping: the sales of advertised products. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515183null XML http://www.responsemagazine.com/responsemag/Media+Billings/4Q-Short-Form-DRTV-Media-Billings-Surge-465-Percen/ArticleStandard/Article/detail/515177?ref=25 The short-form DRTV numbers for fourth-quarter 2007 from TNS Media Intelligence (TNSMI) contain quite a few pleasant surprises for industry watchers. Total short-form DRTV media billings increased for the 12th consecutive quarter as buyers spent more than $1.2 billion — $1,249,674,000 to be exact. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515177null XML http://www.responsemagazine.com/responsemag/Cover+Story/Kodak-Inks-a-New-DRTV-Blockbuster/ArticleStandard/Article/detail/515178?ref=25 "Direct response TV gave us the control we needed in telling our story, and the long-form option allowed us to roll out the right information so that consumers could absorb and process it," says Rick Allen, worldwide director, advertising & branding, for Eastman Kodak Co.'s consumer digital group. "The EasyShare printer line that rolled out in 2007 was a completely new concept for Kodak and we had to get that story out. It would have been much harder to do in traditional advertising vehicles. DRTV gave us the flexibility to control our message." 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515178/KODAK_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515178null XML http://www.responsemagazine.com/responsemag/Feature/Welcome-to-the-New-Millenials/ArticleStandard/Article/detail/515182?ref=25 They don't remember life before the Internet. Their worldview has been shaped by pivotal world events like 9/11, Hurricane Katrina and the Iraq War, making them the most civic-minding generation since World War II. They're accepting of diversity, perhaps because more than one-third are minorities themselves. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515182null XML http://www.responsemagazine.com/responsemag/Columns/Radio-Waves-What-the-Current-Radio-Landscape-Means/ArticleStandard/Article/detail/515186?ref=25 Don't look now, but there are some exciting new developments in the radio industry — an industry not known for a lot of change. Take a look at these developments that will have a long-term impact on direct response advertisers. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515186null XML http://www.responsemagazine.com/responsemag/Backchannelmedia/Backchannelmedias-DRTV-Snapshots/ArticleStandard/Article/detail/515731?ref=25 Backchannelmedia's DRTV Snapshots 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515731null PDF http://www.responsemagazine.com/responsemag/Legal/Legal-Review-FTC-Acts-Section-5-Apparently-Applies/ArticleStandard/Article/detail/515188?ref=25 When you go to law school, the most important thing you have to learn is how to think like a lawyer. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515188null XML http://www.responsemagazine.com/responsemag/Columns/Net-Gains-Real-Time-Is-Really-Essential/ArticleStandard/Article/detail/515185?ref=25 Personalization and behavioral targeting solutions are not new — they've been lauded by marketers for their ability to provide relevant online content to consumers for some time now. Yet, most rely on generic demographic or classification information — not on the actual habits of the user. The conclusions derived from such tactics could be incorrect or, at best case, not accurate. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515185null XML http://www.responsemagazine.com/responsemag/Support+Services/Support-Services-Reduce-Costs-and-Increase-Profits/ArticleStandard/Article/detail/515184?ref=25 Many DRTV marketers still see fulfillment as a simple, slap-a-label-on-a-box operation that occurs after a sale. In fact, it is a highly orchestrated process that involves multiple touch points. From inventory management to order file transfer, payment processing, electronic data interchange (EDI) processing, pre-assembly, picking, packing, labeling, shipping, customer service, returns and refunds, fulfillment is far from simple. 2008-05-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/192008/515184null XML http://www.responsemagazine.com/responsemag/Breaking+News/Sharper-Image-Pursues-Sale-of-Company/ArticleStandard/Article/detail/513465?ref=25 SAN FRANCISCO - Sharper Image Corp. announced it will put its business and assets for sale to and will solicit interest from potential acquirers. The company will pursue establishment of bid procedures and conduct of an auction as soon as it is practicable. Sharper Image plans to complete the sale and seek approval of the sale by the bankruptcy court by the end of May. 2008-04-30T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182008/513465null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Edelman-Opens-Studio-to-Develop-Content-for-Brands/ArticleStandard/Article/detail/513469?ref=25 NEW YORK - Edelman, the world's largest independent PR firm, announced the creation of Edelman Studios, a division that will develop creative content - such as television shows, short and feature films and Webisodes - from screenwriters, producers and directors who compete for assignments from top brands and marketers. The Web site, Edleman.com/Studios, went live on April 28. 2008-04-30T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182008/513469null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Saturn-Creates-Its-Own-Social-Networks/ArticleStandard/Article/detail/513451?ref=25 DETROIT - General Motor Corp.'s Saturn brand launched the social networking site ImSaturn, which has attracted 1,200 new members in its first three weeks, reported AdAge.com. 2008-04-30T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182008/513451null HTML http://www.responsemagazine.com/responsemag/Breaking+News/CBS-Acquiring-Outdoor-Ad-Group/ArticleStandard/Article/detail/513461?ref=25 NEW YORK - CBS Corp. has acquired International Outdoor Advertising Group (IOA), the leading out-of-home advertising company in South America, with more than 17,000 ad faces in Argentina, Brazil, Chile and Uruguay. The company paid $110 million in cash for the acquisition. 2008-04-30T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182008/513461null HTML http://www.responsemagazine.com/responsemag/2008-Response-Media-Kit/ArticleStandard/Article/detail/513369?ref=25 2008 Response Media Kit 2008-04-30T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182008/513369null PDF http://www.responsemagazine.com/responsemag/Breaking+News/Nokia-Teams-Up-With-Spike-Lee/ArticleStandard/Article/detail/513454?ref=25 ESPOO, Finland - Cellphone maker Nokia is teaming up with filmmaker Spike Lee to create a film for mobile phones. The You Tube-style film will consist of three acts, each three to five minutes long, created from winning selections produced in a "story-of-humanity" themed contest. 2008-04-30T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182008/513454null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/513472?ref=25 . 2008-04-30T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182008/513472null HTML http://www.responsemagazine.com/responsemag/Response-BPA-December-2007/ArticleStandard/Article/detail/512981?ref=25 Response BPA, December 2007 2008-04-29T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/182008/512981null PDF http://www.responsemagazine.com/responsemag/Breaking+News/Sears-Yet-Another-Retailer-to-Lose-Bank-Funding/ArticleStandard/Article/detail/511933?ref=25 NEW YORK - The Sears Holdings Corp., which operates Sears and Kmart stores, announced on April 18 that it was filing with the Securities and Exchange Commission (SEC) and that Bank of America will not renew its existing $1 billion credit agreement. 2008-04-23T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511933null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Starbucks-Unveils-Another-DR-Strategy/ArticleStandard/Article/detail/511928?ref=25 LOS ANGELES - After doubling its marketing spending to $100 million, worldwide coffeemaker Starbucks is unleashing more mass-marketing tactics to try to turnaround sales, reported AdAge.com. The move is part of CEO Howard Schultz's campaign to bring Starbucks back to its roots. The campaign is geared toward men, who are more likely to drink a brewed coffee than a flavored latte. 2008-04-23T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511928null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/511936?ref=25 . 2008-04-23T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511936null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Pennsylvania-Primary-Ads-Top-16-Million/ArticleStandard/Article/detail/511926?ref=25 PHILADELPHIA - The big winner in Pennsylvania's presidential Democratic primary on Tuesday night was television. Sen. Barack Obama was expected to spend nearly $11 million in broadcast ads for the primary, while Sen. Hillary Clinton spent about $5 million. Of the $16 million, nearly $5 million of that was spent in the final week leading up to the primary. Clinton ended up winning the primary, keeping her hopes of becoming the Democratic nominee alive. 2008-04-23T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511926null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Google-Going-Strong-in-1Q-2008/ArticleStandard/Article/detail/511935?ref=25 MOUNTAIN VIEW, Calif. - Google released its first-quarter 2008 results last week, which includes revenues of $5.19 billion, an increase of 42 percent from first-quarter 2007 and a 7-percent increase from last quarter (4Q 2007). 2008-04-23T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511935null HTML http://www.responsemagazine.com/responsemag/Breaking+News/GM-Reorganizes-Leadership-and-Plans-a-Shift-to-Dig/ArticleStandard/Article/detail/511929?ref=25 DETROIT - General Motors Corp. (GM) announced its plans to restructure its North American marketing and regional operations, along with a plan to shift funds to more measurable digital marketing, reported AdAge.com. The new structure creates four new positions for sales and marketing. These managers will work at headquarters in Detroit, and in response, five regional manager positions will be eliminated. 2008-04-23T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511929null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/510491?ref=25 . 2008-04-16T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/162008/510491null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Univision-and-Nielsen-Unveil-Hispanic-Measurement-/ArticleStandard/Article/detail/510485?ref=25 NEW YORK - Univision Communications Inc., the leading Spanish-language media company in the United States, unveils a partnership with Nielsen Media and Nielsen Homescan to create a more accurate measurement of the Hispanic consumer segment. Univision and Nielsen will combine TV viewing data and purchase information, to help marketers receive maximum returns. 2008-04-16T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/162008/510485null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Red-Envelope-May-Fold/ArticleStandard/Article/detail/510490?ref=25 SAN DIEGO - Multichannel retailer Red Envelope Inc. may have to call it quits as the company already faces a tough 2008, according to DMNews.com. This news comes on the heels of former chairman and CEO John Pound's resignation. 2008-04-16T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/162008/510490null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Online-Search-Growth-Declines-in-First-Quarter/ArticleStandard/Article/detail/510489?ref=25 ATLANTA - According to a report from Searchignite, a search management software company, last year's increased spending on search marketing may finally be slowing down. 2008-04-16T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/162008/510489null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Marketers-of-Package-Goods-Still-Spending-on-Media/ArticleStandard/Article/detail/510488?ref=25 BATAVIA, Ohio - Despite an economic downturn, those selling household and personal care products are still spending heavily on media, according to AdAge.com. Industry giant Procter & Gamble Co. (P&G) is responsible for most of the spending increase. 2008-04-16T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/162008/510488null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Chrysler-Shifting-To-Online-Marketing/ArticleStandard/Article/detail/510487?ref=25 AUBURN HILLS, Mich. - In a move to gain more measurable results, Chrysler announced a shift in some of its marketing dollars to the Web for its new campaign for the 2009 Dodge Journey, reports DMNews.com. The move was an effort to get more measurable data. 2008-04-16T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/162008/510487null HTML http://www.responsemagazine.com/responsemag/Breaking+News/FOX-Networks-Acquires-Majority-Stake-In-Utarget/ArticleStandard/Article/detail/509112?ref=25 LOS ANGELES and LONDON - .FOX Networks, the international ad network operated by Fox International Channels, acquired a majority stake in utarget, a European ad network that specializes in online video and subsites. 2008-04-09T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/152008/509112null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Gemstar-TV-Guide-and-TiVo-Team-Up-for-Internationa/ArticleStandard/Article/detail/509108?ref=25 LOS ANGELES and ALVISO, Calif. - Gemstar-TV Guide - a media, entertainment and technology company - and TiVo Inc. - creator of television services for digital video recorders (DVRs) - have entered into a patent license agreement for retail products and certain service provider deployments of TiVo in international markets, expanding the previous agreement for North American distribution. 2008-04-09T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/152008/509108null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Yahoo-Rejects-Microsoft-Deadline/ArticleStandard/Article/detail/509103?ref=25 SAN FRANCISCO - Yahoo! rejected Microsoft's three-week deadline to accept a $44.6 billion takeover, according to AdAge.com. Yahoo! said it would consider a larger bid from Microsoft or another bidder. 2008-04-09T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/152008/509103null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Nielsen-Acquires-IAG-Research/ArticleStandard/Article/detail/509089?ref=25 NEW YORK - The Nielsen Co. announced it signed an agreement to acquire IAG Research Inc. for $225 million. New York-based IAG conducts research with viewers to measure the effectiveness of advertising and program engagement across television and the Internet. Clients include advertising agencies, Internet providers, telecommunications services, television and cable networks and other content providers. 2008-04-09T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/152008/509089null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/509119?ref=25 . 2008-04-09T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/152008/509119null HTML http://www.responsemagazine.com/responsemag/Breaking+News/In-An-Economic-Downturn-Consumers-Turn-To-Coupons/ArticleStandard/Article/detail/509115?ref=25 TORONTO - Based on a recent survey released by North American target marketing company ICOM Information Communications (ICOM), 67 percent of consumers say they will use more coupons during an economic downturn. 2008-04-09T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/152008/509115null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Talbots-Ups-Its-DR-Initiative/ArticleStandard/Article/detail/507338?ref=25 HINGHAM, Mass. - Talbots Inc. unveiled its three-year strategic plan this week, and it includes a build up in the company's direct response marketing. "A significant growth opportunity exists in the company's direct marketing business," says Phil Kowalczyk, COO at Talbots. 2008-04-02T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/142008/507338null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Malone-Loses-Battle-to-Oust-Diller-From-IAC/ArticleStandard/Article/detail/507331?ref=25 NEW YORK - As reported on Reuters.com, media mogul Johan Malone has lost his legal battle to oust Barry Diller and six other board members from the leadership of IAC/InterActiveCorp, an Internet conglomerate consisting of companies such as Ticketmaster and Ask.com. 2008-04-02T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/142008/507331null HTML http://www.responsemagazine.com/responsemag/Breaking+News/First-Quarter-Prime-Time-TV-Spots-Drop-in-Cost/ArticleStandard/Article/detail/507336?ref=25 NEW YORK - Due to the writers' strike, analysis conducted by TargetCast reports that the average cost for prime-time spots on network TV in the first-quarter dropped by 12 percent to $125,634, reports AdAge.com. 2008-04-02T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/142008/507336null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/507341?ref=25 . 2008-04-02T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/142008/507341null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Web-Downloaders-in-Canada-Face-Broadband-Fees/ArticleStandard/Article/detail/507337?ref=25 TORONTO - Rogers Communications Inc., a telecommunications giant in Canada, is planning to start charging extra for consumers who download movies and video games online, reports the Globe and Mail. The company already prioritizes certain content on its networks as part of a strategy to introduce Internet service plans that charge users for connection speed and how much bandwidth a household can use. Come June, Rogers Communications is planning on charging penalties of up to $5 a gigabyte, up to $25 a month, for those who exceed their allotted bandwidth limit. 2008-04-02T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/142008/507337null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Comcast-Will-Allow-Free-Web-File-Sharing/ArticleStandard/Article/detail/507333?ref=25 PHILADELPHIA - Comcast Corp. - under investigation for hampering online file-sharing by its subscribers - announced a change of heart on its original stance and will treat all types of Internet traffic equally, reports the Associated Press. In order to help transport large files over the Internet, instead of delaying the transfers, Comcast will now work with BitTorrent Inc., a company founded by the BitTorrent file-sharing protocol, to help move information more quickly. 2008-04-02T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/142008/507333null HTML http://www.responsemagazine.com/responsemag/Backchannelmedia/Backchannelmedias-DRTV-Snapshots/ArticleStandard/Article/detail/511391?ref=25 Backchannelmedia's DRTV Snapshots 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511391null PDF http://www.responsemagazine.com/responsemag/IMS/IMS-Vertical-Category-DRTV-Cable-Rankings/ArticleStandard/Article/detail/511392?ref=25 IMS Vertical Category DRTV Cable Rankings 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511392null PDF http://www.responsemagazine.com/responsemag/Columns/Guest-Opinion-MySpace-or-Yours-How-to-Succeed-in-t/ArticleStandard/Article/detail/511248?ref=25 When Rupert Murdoch's News Corp. bought MySpace in 2005, social networking sites moved into the mainstream. Today, the entity is poised to become a significant piece of the media — and advertising — pie. "With an estimated 110 million active users, MySpace is undeniably a powerful tool for advertisers who seek reach and efficiency," wrote Brian Stelter in The New York Times on Jan. 21. 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511248null XML http://www.responsemagazine.com/responsemag/Columns/Net-Gains-FTC-Tries-to-Give-Its-Answer-to-Consumer/ArticleStandard/Article/detail/511246?ref=25 On Nov. 1-2, 2007, the Federal Trade Commission (FTC) hosted a two-day "Town Hall" event in Washington, D.C., that focused on online consumer protection issues related to targeted and behavioral advertising. This is the practice of online marketing companies collecting information about individuals who visit their Web sites. 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511246null XML http://www.responsemagazine.com/responsemag/Jordan+Whitney/Jordan-Whitneys-Program-Rankings/ArticleStandard/Article/detail/511390?ref=25 Jordan Whitney's Program Rankings 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511390null PDF http://www.responsemagazine.com/responsemag/Columns/But-Wait-Theres-More-Response--On-The-Road/ArticleStandard/Article/detail/511249?ref=25 Response ... On The Road 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511249null XML http://www.responsemagazine.com/responsemag/Feature/Ill-Have-What-Shes-Having/ArticleStandard/Article/detail/511242?ref=25 Selecting a beauty or personal care product in today's abundant market can feel like a daunting task, especially when it comes to cosmetics and skincare products. A woman can pass through an entire floor of makeup at a department store, a wall full of hair styling supplies at a salon, and an aisle of moisturizers at the drug store. So how does she choose the product that will best fit her beauty needs? 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511242null XML http://www.responsemagazine.com/responsemag/Feature/Brands-Flock-to-Short-Form/ArticleStandard/Article/detail/511243?ref=25 Boost Mobile never set out to use short-form DRTV in a traditional sense. Instead, the Irvine, Calif.-based division of Sprint Nextel Corporation wanted to create advertising that included a very clear call to action that would send consumers to its Web site or to their telephones to dial a toll-free number. "By default, that became short-form DRTV," says Caralene Robinson, director of brand marketing and entertainment for the company, which offers premium "pay-as-you-go" wireless phones and voice data services to 4.3 million customers, the majority of whom are under the age of 25. 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511243null XML http://www.responsemagazine.com/responsemag/Columns/Global-Perspective-DRTVs-Growth-in-India-Set-to-Ex/ArticleStandard/Article/detail/511247?ref=25 Marketers around the world continue to be enamored with the growth story of India. The country recorded its second straight year of 9-percent-plus gross domestic product (GDP) growth in 2007, while its stock market, as measured by the bellwether Sunsex, surged 39 percent. Yet, perhaps of all the BRIC countries (Brazil, Russia, India and China), India is one of the most complex for marketers to succeed in. 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511247null XML http://www.responsemagazine.com/responsemag/Feature/Into-India/ArticleStandard/Article/detail/511244?ref=25 Talk about market potential. Go grab your world map and stick a big red pin on top of India. Call it a goal. Call it a strategy. Whatever you call it, just make sure to mark it down as one heck of a future market. 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511244null XML http://www.responsemagazine.com/responsemag/Cover+Story/Redkens-True-DR-Colors/ArticleStandard/Article/detail/511241?ref=25 When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in its infancy. After working 10 years in the industry as a brand marketer, Kalyani decided she'd dabble briefly in some direct response marketing and then shift back to brand marketing. But as the communication landscape in the beauty and personal care industry changed, Kalyani's team and the Redken communication department changed with it. Today, Kalyani is vice president of integrated communications at Redken and Pureology, which includes oversight of seven Web sites (five consumer, two professional) and three groups that include media/event marketing, public relations and interactive. The department has gone from the name "media," to "integrated communications," and now Kalyani thinks it's time for another name change to "customer relationship marketing." 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511241/res0408_cvrstry_thumbnail.jpg http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511241null XML http://www.responsemagazine.com/responsemag/News/Field-Reports/ArticleStandard/Article/detail/511239?ref=25 ResponseDebuts AsSeenonResponseTV.com—DRTV's Online Video Library; Reliant Launches 'USA Live' From New 10,000-Square Foot Studio; Boston Philharmonic's Zander to Keynote Response Expo on May 6 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511239null XML http://www.responsemagazine.com/responsemag/Internet+Popularity+Rankings/TMP-Internet-Popularity-Report/ArticleStandard/Article/detail/511395?ref=25 TMP Internet Popularity Report 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511395null PDF http://www.responsemagazine.com/responsemag/Columns/Response-Enters-the-Online-Video-Market-With-a-Ban/ArticleStandard/Article/detail/511238?ref=25 As you've heard from many breathless opinion leaders, market observers and Web junkies in the past year, we've entered the YouTube age. Online video and its capabilities have exploded in the past 18 months, leading many to believe that today's Internet is quickly becoming "Television V2.0." 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511238null XML http://www.responsemagazine.com/responsemag/Media+Billings/4Q-2007-Long-Form-Results-Slide-30-Million/ArticleStandard/Article/detail/511240?ref=25 Long-form media billings in fourth-quarter 2007 slid $30 million — a 9.2-percent drop from 4Q 2006 results, closing the year with a three-month total of $297,045,200. This marks the first time that fourth-quarter media billings have declined since 2001 and the first sub-$300 million quarter since 3Q 2005, breaking a streak of eight consecutive $300 million-plus quarters. 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511240null XML http://www.responsemagazine.com/responsemag/Media/Media-Zone-What-Makes-One-Media-Company-More-Effec/ArticleStandard/Article/detail/511245?ref=25 Have you ever wondered what makes one direct response media buying agency better than another? Are the agencies that book hundreds of millions of media per year better than the smaller boutique agencies that book a modest $50-100 million per year? 2008-04-01T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/172008/511245null XML http://www.responsemagazine.com/responsemag/Breaking+News/Ad-Spending-Remains-Stagnant-for-2007/ArticleStandard/Article/detail/505621?ref=25 NEW YORK - The advertising market finished 2007 with measured spending of about $149 billion, up 0.2 percent from 2006, according to data released by TNS Media Intelligence, a provider of strategic advertising and marketing information. Total expenditures for the fourth quarter of 2007 fell by 0.1 percent from a year ago. 2008-03-26T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/132008/505621null HTML http://www.responsemagazine.com/responsemag/Breaking+News/The-2008-Shifting-TV-Consumption-Habits/ArticleStandard/Article/detail/505618?ref=25 ROCKVILLE, Md. - Research and Markets - a source for market data, trends, and analysis in all major industries worldwide - released the "2008 Trends to Watch: Media and Broadcasting" study, outlining the shift in TV habits and how these habits are driving online broadcast distribution. 2008-03-26T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/132008/505618null HTML http://www.responsemagazine.com/responsemag/Breaking+News/New-York-Privacy-Bill-Could-Threaten-Online-Ads/ArticleStandard/Article/detail/505616?ref=25 ALBANY, N.Y. - New York Assemblyman Richard Brodsky (D-Westchester Co.) will meet with Microsoft, Google and AOL to discuss a privacy bill that could strongly affect the online advertising industry. Brodsky wants to make current online ad networks illegal. 2008-03-26T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/132008/505616null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal-March-26-2008/ArticleStandard/Article/detail/505634?ref=25 . 2008-03-26T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/132008/505634null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Eden-Yallen-Join-Responses-Editorial-Advisory-Boar/ArticleStandard/Article/detail/505631?ref=25 SANTA ANA, Calif. - Response Magazine, the only independent source of news and information for direct response marketers, welcomes Maria Eden of Direct Response Media Inc., and Bob Yallen of the Inter/Media Group of Companies to its Editorial Advisory Board. 2008-03-26T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/132008/505631null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Study-Reveals-Mixed-Results-of-DVR-on-Sales/ArticleStandard/Article/detail/505611?ref=25 BATAVIA, Ohio - Results of a three-year study by Information Resources Inc. (IRI), reveal that the purchase of package-goods in households with a digital video recorder (DVR) was about 5-percent lower than in non-DVR households for the industry's bestselling "pacesetter" brands, reports AdAge.com. Overall, including non-pacesetter brands, sales were down 20 percent in households with DVRs. 2008-03-26T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/132008/505611null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Google-and-DoubleClick-Complete-Merger-Deal/ArticleStandard/Article/detail/504233?ref=25 WASHINGTON - According to AdAge.com, Google finalized a $3.1 billion acquisition deal with DoubleClick, a digital marketing technology and services provider. 2008-03-19T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/122008/504233null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Miramax-Reviews-Part-of-Its-Media-Business/ArticleStandard/Article/detail/504243?ref=25 NEW YORK - As reported on AdAge.com, Miramax is reviewing the work of Palisades Media Group, the business now in charge of planning and buying duties for the electronic portion of Miramax's media account including TV, radio, new media and outdoor. 2008-03-19T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/122008/504243null HTML http://www.responsemagazine.com/responsemag/Breaking+News/AOL-Launches-Coupon-Service/ArticleStandard/Article/detail/504241?ref=25 DULLES, Va. - AOL launched a free service for paperless online coupons, making it easier for grocery shoppers to save money by linking online coupons directly to their store loyalty cards. The first retailer to endorse the program is The Kroger Co., the largest pure grocery chain in the U.S., which has 2,487 stores in 31 states. 2008-03-19T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/122008/504241null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Boston-Philharmonics-Zander-to-Keynote-Response-Ex/ArticleStandard/Article/detail/504231?ref=25 SANTA ANA, Calif. - Response Expo 2008 is thrilled to announce its keynote speaker - Benjamin Zander, head conductor of the Boston Philharmonic Orchestra. Zander will kick off the Expo on Tuesday afternoon, May 6, at the Manchester Grand Hyatt in San Diego. The event is scheduled to run through Thursday, May 8. 2008-03-19T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/122008/504231null HTML http://www.responsemagazine.com/responsemag/News/Response-Debuts-AsSeenonResponseTVcom---DRTVs-Onli/ArticleStandard/Article/detail/504229?ref=25 SANTA ANA, Calif. - Response Magazine, the definitive publication in the direct response marketing world, launched AsSeenonResponseTV.com, a new, exclusive online video library featuring more than 200 DRTV long- and short-form ads and products, on March 19. The new Web site is expected to double in size by the end of 2008 and will offer direct response marketers, agencies, vendors and consumers a completely objective collection of every product available via a DRTV campaign. 2008-03-19T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/122008/504229null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal-03192008/ArticleStandard/Article/detail/504246?ref=25 . 2008-03-19T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/122008/504246null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Deadline-for-Weather-Channel-Bid-Approaching/ArticleStandard/Article/detail/502595?ref=25 NEW YORK - As the Weather Channel auction deadline approaches, six media companies have shown interest in placing a bid - NBC, CBS, the Walt Disney Co., Time Warner, the Comcast Corp. and Liberty Media - reports The New York Times. Friday, March 14 is the deadline for bids. 2008-03-12T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/112008/502595null HTML http://www.responsemagazine.com/responsemag/News/Comcast-Challenging-FCC-Ownership-Limits/ArticleStandard/Article/detail/502594?ref=25 WASHINGTON - According to an article on ArsTechnica.com, Comcast is challenging the Federal Communications Commission's (FCC) limit on cable system ownership. In an official filing in February, Comcast criticized the FCC's 30-percent horizontal ownership cap, saying that the limits on how many subscribers a cable company can service is no longer necessary. 2008-03-12T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/112008/502594null HTML http://www.responsemagazine.com/responsemag/Breaking+News/GM-Planworks-President-Resigns/ArticleStandard/Article/detail/502598?ref=25 CHICAGO - As published in AdAge.com, general manager and president of Starcom MediaVest Group's GM Planworks, Dennis Donlin, is leaving his position. Donlin is credited with helping allocate GM Planworks' - the nation's No. 3 advertiser - more than $3 billion media budget. 2008-03-12T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/112008/502598null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal-March-12-2008/ArticleStandard/Article/detail/502599?ref=25 . 2008-03-12T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/112008/502599null HTML http://www.responsemagazine.com/responsemag/News/Study-Finds-Personalized-Communication-Programs-Un/ArticleStandard/Article/detail/502589?ref=25 BOSTON - The Chief Marketing Officer (CMO) Council released a survey revealing that inadequate customer data is the key obstacle facing top marketing executives in their transformation to personalized communication techniques. 2008-03-12T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/112008/502589null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Kimberly-Clark-Makes-Management-Changes/ArticleStandard/Article/detail/502596?ref=25 DALLAS - Kimberly-Clark (K-C) Corp.'s senior management positions are shifting due to the announcement that Steve Kalmanson, 55, former president of the company's North Atlantic Consumer Products business, is retiring after 30 years with the company. 2008-03-12T04:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/112008/502596null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Scripps-Gives-Free-Airtime-to-Candidates/ArticleStandard/Article/detail/500548?ref=25 CINCINNATI - The E.W. Scripps Company will offer free airtime to political candidates on its nine network-affiliated television stations. The five minutes of free airtime will be available between 5 p.m. and 11:35 p.m. each night during the 30 days preceding the general election. The stations will also offer more free time slots during the 30 days preceding primary elections. The airtime can be used by candidates for debates, extended interviews, issue statements or responses to citizens' inquiries. 2008-03-05T05:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/102008/500548null HTML http://www.responsemagazine.com/responsemag/News+Corner/Jacquelines-Journal/ArticleStandard/Article/detail/500557?ref=25 . 2008-03-05T05:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/102008/500557null HTML http://www.responsemagazine.com/responsemag/Breaking+News/Liberty-Media-Acquires-Largest-Stake-in-DirecTV/ArticleStandard/Article/detail/500549?ref=25 ENGLEWOOD, Colo. - Liberty Medical Corp. finally completed a deal that locks in its control of satellite broadcaster DirecTV from Rupert Murdoch's News Corporation. 2008-03-05T05:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/102008/500549null HTML http://www.responsemagazine.com/responsemag/Breaking+News/ABC-Releases-Shows-On-Demand-With-Ads/ArticleStandard/Article/detail/500553?ref=25 LOS ANGELES - As reported in the Associated Press, the ABC television network announced it will release hit shows for free over video-on-demand cable services, but viewers will not be able to fast-forward through the commercials. 2008-03-05T05:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/102008/500553null HTML http://www.responsemagazine.com/responsemag/Breaking+News/US-Interactive-Ad-Revenues-to-Hit-624-Billion-by-2/ArticleStandard/Article/detail/500550?ref=25 PRINCETON, N.J. - According to the Kelsey Group's Annual Forecast (2007-2012), interactive advertising in the United States will grow from $22.5 billion in revenues in 2007 to $62.4 billion by 2012. 2008-03-05T05:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/102008/500550null HTML http://www.responsemagazine.com/responsemag/Breaking+News/The-Oscars-Not-Successful-in-Promoting-Online-Ad-I/ArticleStandard/Article/detail/500555?ref=25 ST. PETERSBURG, Fla. - During the 2008 Oscars broadcast, SendTec Inc., a multi-channel integrated direct marketing agency, conducted an analysis of which advertisers effectively connected their TV commercials with their online strategies. The results showed that 59 percent of commercials included a Web site in their ad, but only 15 percent of the ads actually called out the Web site with a voiceover. 2008-03-05T05:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/102008/500555null HTML http://www.responsemagazine.com/responsemag/Media+Billings/DR-Radio-Media-Billings-Increase-59-Percent-in-3Q-/ArticleStandard/Article/detail/503329?ref=25 Halting the downward trend of the previous two quarters, third-quarter 2007 DR radio media billings provided by TNS Media Intelligence (TNSMI) reported a strong 5.9-percent increase of $870,300 compared to 3Q 2006 results. This quarter's performance is in line with 3Q 2006's increase of $908,900. However, DR radio figures continue to remain 25 percent (or $5.2 million) behind 3Q 2004's record number. 2008-03-01T05:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/122008/503329null XML http://www.responsemagazine.com/responsemag/Columns/But-Wait-Theres-More-Response--On-The-Road/ArticleStandard/Article/detail/503338?ref=25 As the calendar turned from January to February, the direct response industry's event schedule began to pick up steam after a post-New Year lull. Events in Santa Monica and Palm Desert, as well as social outings, began to spring up as the industry begins to stretch in preparation for a busy March event schedule. 2008-03-01T05:00:00Z http://www.responsemagazine.com/responsemag/data/articlestandard/responsemag/122008/503338null XML