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Cover Story

Redken's True DR Colors

When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in its infancy. After working 10 years in the industry as a brand marketer, Kalyani decided she'd dabble briefly in some direct response marketing and then shift back to brand marketing. But as the communication landscape in the beauty and personal care industry changed, Kalyani's team and the Redken communication department changed with it. Today, Kalyani is vice president of integrated communications at Redken and Pureology, which includes oversight of seven Web sites (five consumer, two professional) and three groups that include media/event marketing, public relations and interactive. The department has gone from the name "media," to "integrated communications," and now Kalyani thinks it's time for another name change to "customer relationship marketing."

Breaking News

Conductor Benjamin Zander Delivers Keynote at Response Expo

SAN DIEGO - Benjamin Zander, Conductor of the Boston Philharmonic Orchestra, kicked off Response Expo 2008 with an inspiring keynote address on Tuesday evening at the Manchester Grand Hyatt in San Diego.

Microsoft Pulls Out of Bid For Yahoo!

REDMOND, Wash. - Microsoft Corp. announced that it has withdrawn its proposal to acquire Yahoo! Inc.

Time Warner's 1Q Profits Down More Than One-Third

NEW YORK - Time Warner Inc. reported a 36-percent decline in first-quarter profits in 2008, following an asset sale one year ago.

Cablevision Joins the Bidding for Newsday

NEW YORK - Cablevision - a major operator of cable television systems and owner of Madison Square Garden, the New York Knicks, the New York Rangers and Radio City Music Hall - is preparing a $650 million bid for Newsday. This tops Rupert Murdoch's and Mortimer B. Zuckerman's bids by more than $70 million, and caused the owners of The New York Observer to drop out of the auction.

Ford Cuts Ad Spending, But Income Up

DETROIT - After a $100 million cut in auto advertising and sales promotions, Ford Motor Co. was able to cut its first-quarter costs by $1.7 billion, reported AdAge.com.

From Response This Week

For the record: DirectAvenue’s correct address for its new corporate headquarters is 2701 Loker Avenue West, Suite 140, Carlsbad, CA 92008. Response This Week regrets the error in last week’s note.  

NBC Agency announces a multi-year contract renewal with Teletrax. Teletrax will use broadcast intelligence services to electronically monitor and analyze affiliate stations’ usage of its on-air television show promotions across all 210 U.S. television markets.

Imagine Fulfillment Services (IFS), a leading provider of order fulfillment services, promotes Maria Perez to executive director of operations. Perez will continue to manage and develop the three facilities, including the corporate headquarters located in Torrance.

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