Response Magazine's Mission Statement
Response Magazine is the definitive publication in direct response marketing and advertising. Response, its Web site (www.responsemagazine.com), digital edition (Response Digital) and weekly E-newsletter (Response This Week) provide targeted, cutting-edge content, analysis and research for professionals involved in all facets of direct response marketing, including DRTV, radio, Web, retail, mobile, social and all areas of DR print. Response, the only independent source of news and information in the market, is the industry leader in promoting the convergence of direct marketing methods and is the flagship of a brand that also includes Response Expo, the Direct Response Marketing Alliance (DRMA) and AsSeenonResponseTV.com.
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