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Response This Week Sep 23,2010

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23 Sep, 2016

DIGITAL EDITION

Response Magazine September

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Manhattan Media
Mobility Heroes Dinner
AOR Direct

OrderMotion

CASE STUDIES
INDUSTRY NEWS

Concepts TV

NEWS CORNER

Discovery Communications announces the promotion of Maria Kennedy to senior vice president of advertising sales, direct response for Discovery Communications. Kennedy is a member of the Response Editorial Advisory Board.

Mercury Media, a full-service direct response media agency, announces the promotions of three leading executives on its management team: John Barnes as president, Maria Eden as director of short form, and William A. Cunningham as chief financial officer.


Concepts TV Productions announces that it has won its 13th Telly Award for the direct response production of "Bottle Top" on behalf of its client, TELEBrands.

Northern Response Ltd. reports full nationwide retail placement of the best selling DRTV fitness item Shake Weight, as well as its expansion into Canadian retail, and also continues to expand its domestic U.S. distribution capabilities across the Specialty Market channels.

OmniResponse Inc., the wholly owned consumer products enterprise of OmniReliant Holdings Inc., signs an exclusive distribution agreement to market the Ricarda M. brand, and announces that it will launch a new bedding brand after acquiring the exclusive rights to brand certain sleeping products.

Intelligrated opens its new state-of-the-art parts fulfillment center for aftermarket support in Cincinnati.

YesDTC Holdings Inc., a direct-to-consumer global distributor and marketer of consumer goods and products, announces the completion of the production of a direct response television segment for the MediPendant, Medical Alarm Concepts Holdings Inc.'s unique, patented personal emergency response system. It also announces that it has successfully signed an agreement with The Pure Sleep Co. to distribute its patented, widely popular PureSleep(R) anti-snoring device to several English-speaking markets around the world.

LeapFrog Solutions Inc., a full-service strategic marketing communications and technology firm, appoints Richard Bodson as president of the company.

Sales Portal introduces an innovative new model for revenue enhancement for direct marketers called cross-pitching, which allows lead generators to profit from inbound calls by offering relevant products to consumers.

Leimo International appoints Tim Rugg as general manager and Tony Jarman as general sales manager to head up its operations and international sales respectively.

Padres superstar Adrian Gonzalez signs an endorsement contract with Vista, Calif.-based Tater Grip, a baseball bat grip company.

Pontiflex Inc., a startup company that connects brand marketers with the right people to make advertising relevant, announces that ParentingWeekly.com is using Pontiflex's publisher monetization technology to drive new revenue opportunities on its Web site.

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UPCOMING DR EVENTS

COMING UP IN SEPTEMBER:

Shop.org Annual Summit
27 Sep, 2010 - 29 Sep, 2010 | Dallas | Texas | United States (USA)
More On Event

Performance Marketing Expo
27 Sep, 2010 - 29 Sep, 2010 | Miami Beach Convention Center | Miami | Florida | United States (USA)
More On Event

DMA:2010
9 Oct, 2010 - 14 Oct, 2010 | San Francisco | California | United States (USA)
More On Event

View All Events

JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Assistant Manager of DRTV Operations, JHDirect LLC
Location: Vista, CA
Posted: 9/14/10
View/Apply

Position: Senior Marketing Manager - Acquisitions & Upgrade, Cox Communications
Location: Las Vegas, NV
Posted: 8/31/10
View/Apply

Position: Marketing Retention Manager, Cox Communications
Location: Las Vegas, NV
Posted: 8/31/10
View/Apply


View All Jobs

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