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Response This Week Oct 06,2010

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6 Oct, 2010

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INDUSTRY NEWS
FTC Files Complaint Against Pom Wonderful
The Federal Trade Commission (FTC) has fired back at Pom Wonderful LLC, issuing a complaint charging the pomegranate juice maker with making false and unsubstantiated claims in their advertising.
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Marketers Applaud Postal Commission's Rate Denial
Marketers are praising last week's decision by the Postal Regulatory Commission (PRC) to unanimously deny rate increases in 2011.
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Pharmaceutical Online Ad Spending to Hit $1 Billion
Pharmaceutical online ad spending could hit $1 billion this year for the first time and continue to rise through 2014, according to a recently released report prepared by eMarketer. However, industry experts warn that growth remains limited until the Food & Drug Administration (FDA) issues its draft guidelines for online pharma marketing.
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Shop.org Summit Targets M-Commerce Strategies
The hottest topics at this year's Shop.org 2010 Annual Summit centered on mobile marketing and M-commerce, according to retailers who attended the event last week in Dallas.
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Ford Goes Social for Focus
Ford Motor Co. is focusing on a social media strategy for the launch of its 2011 Explorer, following up a current blog-centric test-drive program for the F-150 pickup with a worldwide program supporting the newest Focus car.
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NEWS CORNER

Sales Portal is selected as a finalist for the Direct Marketing Association's prestigious Innovation Awards, which recognize outstanding advances in direct and digital marketing technology for a new product or service introduced between November 2009 and June 2010.

Marketing & Media Services (MMSI), a per-inquiry agency, celebrates its silver anniversary this month.

Orange County, Calif.-based marketing agency Rauxa announces it has added industry veteran Christopher Kelly to its staff as managing director.

DG FastChannel Inc., a provider of digital media services to the advertising, entertainment and broadcast industries, acquires privately held Match Point Media LLC and its divisions, Treehouse Media Services Inc. and Voltage Video Inc. (collectively referred to as "Match Point"), a market leader in the customization and distribution of direct response advertising, for $26 million.


ChopShop Entertainment Inc. announces its new address: 20342 SW Acacia St., Suite 200, Newport Beach, CA 92660.

Jimmy Johnson is laughing about his “notoriety” in the latest round of new ExtenZe television spots from Inter/Media Advertising, which feature the Super Bowl champion coach, sports broadcaster and newest “Survivor” castaway.

The National Hockey League (NHL) celebrates the opening of the 2010-11 NHL season on Oct. 7 with 2010 NHL Face-Off™, a hockey and entertainment festival at Dundas Square in downtown Toronto.

InfoCision Management Corp. is pleased to announce the promotion of Ron Pollock of Akron to director of client services at the company’s corporate headquarters.

Pontiflex announces new enhancements to its E-mail and social acquisition platform that enables marketers to create dynamic online sign-up ads in seconds, automating critical tasks and letting advertisers optimize creative for sign-up campaigns in real-time. 

Carl Fremont, EVP/Global Media Director at Digitas, a global integrated brand agency, is honored as an Online All Star in the Media category during the OMMA Global New York Conference and Expo at Advertising Week.

Mullen, a Boston-based, full-service ad agency, announces that it has recently completed a successful two-month campaign for the new Olympus Stylus Tough Camera, utilizing Smartclip North America's interactive pre-roll video formats targeted across Smartclip's social media channel.

Dataline announces the hiring of Joe Godfrey.

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UPCOMING DR EVENTS

COMING UP:
DMA:2010
9 Oct, 2010 - 14 Oct, 2010 | San Francisco | California | United States (USA)
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Luxury Travel Expo
7 Dec, 2010 - 9 Dec, 2010 | Las Vegas | Nevada | United States (USA)
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2011 International Consumer Electronics Show (CES)
6 Jan, 2011 - 9 Jan, 2011 | Las Vegas | Nevada | United States (USA)
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Ad Sales Executive, REVShare
Location: New York, NY
Posted: 9/20/10
View/Apply

Position: Assistant Manager of DRTV Operations, JHDirect LLC
Location: Vista, CA
Posted: 9/14/10
View/Apply

Position: Marketing Retention Manager, Cox Communications
Location: Las Vegas, NV
Posted: 8/31/10
View/Apply

View All Jobs

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