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Response This Week Nov 18,2009

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18 Nov, 2009


Digital Edition for October 2009


Direct Response Academy



YouTube Testing In-Stream Ad Units
NEW YORK – YouTube is testing an in-stream ad unit that lets viewers skip through an ad. The new idea for the video-sharing Web site is Google’s attempt to monetize the property and make online video advertising more relevant, reports More...
Out-of-Home Spending to Grow 2%
STAMFORD, CT – According to a new forecast from PQ Media, digital out-of-home (OOH) media is among the fastest growing media in the world and will continue to grow in 2010. Although traditional out-of-home advertising declined this year, spending in the emerging media segment of digital OOH will increase 2 percent to $2.47 billion in the United States. More...
Interactive Marketing to Grow 11 Percent This Year
NEW YORK – Forrester Research predicts that interactive marketing spending will grow 11 percent his year to $25.6 billion, up from $23.1 billion in 2008, as marketers shift money from traditional media to digital channels, reports MediaPost. More...
Irrelevant E-mail and Mail Leads to Customer Defection
BOULDER, Colo. – According to a new poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, consumers are taking control of in-bound communications by unsubscribing to irrelevant E-mail and defecting from brands that continue to send unwanted and non-personalized content, including mass mailings. More...
PhRMA Advocating for New Safety Logo for Social Networks
NEW YORK – PhRMA (Pharmaceutical Research and Manufacturers Association) is advocating for a safety symbol, either the Food and Drug Administration (FDA) logo or an FDA-approved symbol, to let online social networks like Facebook and Twitter mention links to a page that contains the pharmaceutical company’s FDA risk information. More...


  Warren H. Golden, president of Cyber City Teleservices Marketing Inc. (CCT) is the recipient of the 2009 Pioneer Hall of Fame Award, presented by the American Teleservices Association (ATA). The Association highlighted Golden¹s contributions in front of a crowd of professionals during the Awards Gala of its annual Convention & Expo held in New Orleans.

  Patricia Romero, former head of multi-cultural marketing at Hyundai Motor America (Response, September 2008) and a speaker at Response Expo 2009, is named the new director of multi-cultural marketing at JCPenney.

  In response to recent concerns around click fraud, Undertone Networks has identified three key best practices for agencies to ensure the safety of online ads: Engage the ad server as the first line of defense; don't pay for irrelevant international impressions; and modify terms and conditions on media contracts.

  Ericsson wins a 2009 TelcoTV Vision Award for its Ericsson Connected Home Gateway. The Awards recognize the most innovative and visionary products, services and applications announced in the communications industry in the past year.

  Los Angeles-based law firm Rutter Hobbs & Davidoff Inc. announces the addition of Wesley D. Hurst, a partner who joins the firm from Folger Levin & Kahn LLP, and Christopher C. Fowler, a business litigation attorney from Liner Grode Stein Yankelevitz Sunshine Regenstreif & Taylor LLP.

  Beanstalk Marketing Group Inc. opens a New York office at 381 Fifth Ave., 3rd Floor, New York, NY, 10016.

  Esurance, the direct-to-consumer personal auto insurance company (Response, September 2009), has awarded brand positioning and creative advertising duties for its advertising account to San Francisco-based agency Duncan/Channon. Prior to hiring Duncan/Channon, Esurance handled all its creative work in house. Esurance will continue to work with MPG New York, a HAVAS Media company, its national television-buying partner.

  R2CGroup's Cmedia currently manages media for 40 percent of the top infomercial campaigns in the country. As the economy continues its ups and downs, Cmedia is purchasing media for eight of the top-20 infomercial campaigns in the U.S., according to the Infomercial Monitoring Service Report for the first week of November.

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Check out Response's New Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Director of Client Services, Respond2
Location: Portland, OR
Posted: 10/25/2009

Position: Associate, Direct Response Marketing, Kaiser Permanente
Location: Oakland, CA
Posted: 10/21/2009

Position: DMA-Creative Director, Creative Lift
Location: San Francisco, CA
Posted: 11/11/2009

View All Jobs

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