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Response This Week May 18, 2011

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18 May, 2011


Response Magazine April 2011

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Infomercial Creator Could Get Year in Jail After Pleading Guilty to Tax Fraud 
Infomercial creator Donald Barrett Jr. has pleaded guilty to tax fraud, and is expected to get a year in prison when sentenced in July.
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Thane International Suing Jean Claude Van Damme in Total Flex Case 
Thane International Inc. is suing actor Jean Claude Van Damme for breach of contract and failing to provide suitable testimonial footage in support of the Total Flex home gym, as well as the costs incurred by Thane during production of the shoot.
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Mobile E-mail Viewership Skyrockets 81 Percent, Study Finds 
Mobile E-mail viewership has grown an astounding 81 percent in the past six months, according to Return Path’s new study, "E-mail on the Move: The Future of Mobile Messaging," which examined where, when and how E-mail is most often read across various platforms.
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U.S. Retail E-Commerce Spending Up 12 Percent, comScore Reports 
First-quarter 2011 U.S. retail E-commerce sales estimates show an increase of 12 percent compared to a year ago, with first-quarter totals reaching $38 billion, comScore reports.
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Visa to Unveil Digital Wallet and Services Platform 
Visa Inc. has announced the next generation of payments and solutions that it says will replicate the ease, reliability and security of Visa point-of-sale payments with the traditional and digital E-commerce, mobile commerce and social networking commerce environments.
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 Listen Up Espanol


Sheb Alahmari joins Cesari Direct as its new vice president for business development.

Dynamic TV Marketing announces the addition of Bryan Sweeney as chief operating officer.

Direct response veteran Chris Conderino joins Kre8 Media Inc. as its new executive vice president, managing director of media and client services, and will lead Kre8’s expansion into the New York City market by fourth-quarter 2011.

Marketing Architects announces the launch of its Product Lab, a place for entrepreneurs to pitch and incubate their ideas.

Datapak Services Corp. announces that Jennifer Convery has joined the company in a newly created role as its digital media communications coordinator.

Meritus Payment Solutions is named a finalist in the Stevie Awards/American Business Awards for Best New Company of the Year.

Civolution announces that the Associated Press (AP) has renewed and extended its multiyear agreement for Civolution’s global Teletrax – Television Monitoring solution to include SNTV, a partnership between AP and IMG Media.

Biz TV, a national broadcast network developed for small business and entrepreneurs, announces a major expansion into the country’s top television markets and can now be seen in Los Angeles, Dallas and Houston, reaching nearly 16 million viewers across the nation.

Huntington Beach, Calif.-based media planning and buying agency Ocean Media Inc. announces the opening of Ocean Media/L.A. to serve the Los Angeles area.

Jon Dobbin joins KSL Media as its newest senior vice president and managing director of client services.

Karlin+Pimsler announces its continuous winning streak with multiple Telly and Summit Awards for its work for clients J.G. Wentworth, 180 Medical and SunSetter Awnings.

Horizon Media announces a partnership with, a platform for buying and selling video advertising, to power the next generation video ad buying and campaign management system.

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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: VP of Sales, Avalanche Creative Services Inc.
Location: New York, NY
Posted: 5/17/11

Position: DRTV Short Form & Infomercial Media Planner/Buyers, Acquirgy Inc.
Location: St. Petersburg, FL
Posted: 5/9/11

Position: Long-Form Media Buyer, Quigley-Simpson
Location: Los Angeles, CA
Posted: 4/18/11

View All Jobs

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